We hired Dennis Quaid because he’s highly likeable and straight shooting. We think insurance should be the same way. So we’re making it surprisingly painless.

Check it out:

Dennis Quaid’s surprisingly painless commercial transcript

Dennis Quaid: “Hi there. This is a commercial about insurance.

Now I know you’re thinking, ‘Ugh I don’t want to hear about insurance.’ ‘Cause let’s be honest, nobody likes dealing with insurance, right?

Which is why Esurance hired me, Dennis Quaid, as their spokesperson because apparently, I’m highly likeable.”

Woman: “I like Dennis Quaid.”

Dennis Quaid: “Awww. And they want me to let you know that, cue overdramatic music, they’re on a mission to make insurance painless.

They know it’s confusing.”

Man: “I literally have no idea what I’m getting, Dennis Quaid.”

Dennis Quaid: “That’s why they’re making it simple, man in café. And they know it’s expensive.”

Man: “Yeah.”

Dennis Quaid: “So they’re making it affordable.”

Man: “Thank you.”

Dennis Quaid [biting into an apple]: “You’re welcome.”

Man: “That’s a prop apple.”

Dennis Quaid: “Now, you might not believe any of this since this is a television commercial, but that’s why they’re being so transparent.

Anyways, this is the end of the commercial where I walk off into a very dramatic sunset to reveal the new Esurance tagline so that you’ll remember it.”

Esurance. Surprisingly painless.


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about Heidi

Heidi brings 11 years’ experience to her role as Esurance’s copywriting manager. Writer, editor, and all around wordsy, she was content when content wasn’t cool. Also, she likes old-school country.