Every Memorial Day weekend, thousands of motorcyclists descend on Washington, DC. The idea was born in 1987 when Vietnam veterans Ray Manzo and Artie Muller met to voice their concerns over prisoners of war (POW) and those missing in action (MIA) following the end of the Vietnam War. Vowing to make sure that those soldiers who sacrificed their lives were never forgotten, they used their passion for riding to garner support from coast to coast.

In May 1988, Rolling Thunder®, Inc was born. The name was inspired by the sound of 2,500 engines making their way across the Arlington Memorial Bridge into Washington, DC. Since then, the annual rally has continued to grow. This past Sunday, approximately 4,000 motorcyclists from nearly 100 nationwide chapters attended one of the world’s largest single-day motorcycle events. The participants gathered in the Pentagon parking lot before riding on to DC’s Constitution Avenue at noon, which was an impressive spectacle for anyone watching from the banks of the Potomac River.

Since its inception, Rolling Thunder’s mission and attendance has brought attention to POW/MIA issues through the collective power of motorcycling. In addition to influencing our government’s veteran policies, Rolling Thunder® Charities, Inc. spends hundreds of thousands of dollars each year to provide food, clothing, toys, financial assistance, and other forms of aid to veterans and military families in need.

Honoring veterans at Esurance

Here at Esurance, we understand that veterans often face unique challenges when returning to civilian life. Because of this, one of our employee resource groups, Esurance Veterans Engagement Team and Supporters (EVETS), is dedicated to providing assistance to veteran associates and their families through career development opportunities and the support of veteran causes.

To all our country’s veterans and troops, we extend our gratitude for your service.

Related links

Is there a bike rally in your future? Use motorcycle hand signals to stay safer on the road.
See how Esurance is honoring our veterans every day
Protect your ride with motorcycle coverage from Esurance

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about Basil

Basil is a member of the internal communications team here at Esurance. He moved to the Bay Area and joined the company after living and working in the Middle East for a few years. He enjoys writing about travel and social causes, and wants to help make our diverse world a more inclusive place. When he’s not working, you can find him exploring San Francisco on foot and documenting his travels on Instagram.