Moms — we need them, love them, and even have an entire day dedicated to appreciating them. But what about those lovely ladies who, though they may not be your actual moms, are definitely like a mom to you?

We’re talking about the #Sorta Mom. Maybe she’s your favorite aunt, your best friend’s mom, your stepmom, or your next-door neighbor who looked after you as a kid. Whoever your #Sorta Mom is, she totally deserves a shout-out on the day we recognize all moms.

The Esurance #Sorta Mom Sweepstakes*

At Esurance, we understand that sorta you isn’t you. But occasionally, that’s a good thing .… Take “Sorta Moms,” for instance. Just because they’re not your actual, real mom doesn’t mean they didn’t do a million mom-like things for you.

So, this Mother’s Day, we’re giving flowers to 25 lucky #Sorta Moms. Because who doesn’t love flowers, right?

How to enter the Esurance #Sorta Mom Sweepstakes

Want a chance to win your #Sorta Mom a beautiful bouquet on us?

Step 1

Be 18 or over (or the age of majority in your state of residence).

Step 2

Visit us on Twitter or Instagram.

Step 3

Post a picture, quote, words of wisdom, or your favorite memory of you and your #Sorta Mom using #sorta and #sweeps.

The nitty-gritty

Entries must be received between April 28 and May 4, 2015. Enter as many times as you’d like during these dates — your posts could pay off and win your #Sorta Mom some fantastic flowers!

Twenty-five lucky winners will be selected at random. If you’re chosen as a sweeps winner, we’ll ask you to send us your #Sorta Mom’s mailing address so we can ship her flowers in time for Mother’s Day.

Subject to Official Rules found here.

Happy Mother’s Day, all moms!

We hope you’re able to score some flowers for your #Sorta Mom, but don’t forget your real mom either!

In fact, here’s wishing all the hardworking and just plain awesome moms a very, very happy Mothers’ Day.

Stuff our legal team makes us say

*No purchase necessary to enter or win. A purchase will not increase your chances of winning.  Open to residents of the 50 US and DC who are 18 or over and the age of majority in their state of residence. Void where prohibited. Odds of winning depend on number of eligible entries received. Sponsored by Esurance Insurance Services, Inc.

All the news | Around Esurance


about Rachael

After studying Literature and Writing in San Diego, Rachael said farewell to her sunny hometown and left for San Francisco to revel in the fog. When she’s not writing Tweets and blogs and all manner of copy for Esurance, Rachael spends her free time hiking, enjoying the sparse sunshine at Ocean Beach, and seeking out the best reading spots in the city.