Let’s be honest: insurance is often the least fun thing you have to think about. In fact, according to our recent survey, 1 out of 5 people would rather slam their hand in a car door than deal with insurance.

Talk about painful!

That’s why, at Esurance, we’re on a mission to make insurance surprisingly painless. So we’ve been talking to our customers and people shopping for insurance to find out what it is exactly that makes insurance less appealing than actually injuring yourself.

And boy, did people have a lot to say. We surveyed 2,000 consumers about their experiences — from buying insurance to using it. The result? Our Esurance Report: Consumer Insurance Aches & Pains.

Check it out in the bite-sized video below. Or, if you’re in the mood to be shocked and amazed by what else people would do avoid insurance, see the whole incredible report.


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about Heidi

Heidi brings 11 years’ experience to her role as Esurance’s copywriting manager. Writer, editor, and all around wordsy, she was content when content wasn’t cool. Also, she likes old-school country.