As a company that started out West during the dot-com boom, Esurance has since explored east and south, offering its innovative products and services from one corner of the continental US to the other. In fact, Esurance car insurance is now available in 43 states. And we have a suite of additional insurance products including homeowners, renters, and motorcycle. (See which products are available in your state.)

And with so much of this growth happening in just the past few years, you might think that our expansion was about to taper off or reach a plateau. Not so!

From the get-go, Esurance has been all about pushing boundaries. Whether that’s meant innovating a traditional industry by moving it online or rethinking the claims process with cool, you-focused technology, when it comes to insurance, we’re always looking for new horizons.

So here is yet another horizon and another boundary to push as we introduce our signature auto insurance north across the 49th parallel.

That’s right. Esurance is now available in Alberta, Canada!

Esurance launches car insurance in Alberta

Fueled (literally) by their rich oil and gas industry, Alberta is often referred to as the “Texas of Canada.” It’s a big landscape, with rolling foothills, the Rocky Mountains, the largest rodeo in the world (the Calgary Stampede) and the West Edmonton Mall —a giant plaza where you can shop and waterslide (yes, waterslide) at the same time.

The traditional view of Alberta is oil fields, cowboys, and the Edmonton Oilers’ 1980s Stanley Cup dynasty under the helm of The Great One. But there’s much more to Alberta, from a growing urban and multicultural population and a more diversified economy, to Calgary’s continued fame as the Cleanest City in the World. Albertans have lots to be happy about — and Esurance is beyond happy to introduce our innovative brand of car insurance to our friends here in the north.

What does Canadian car insurance look like?

West, east, south — and now Canada — car insurance from Esurance is built to be reliable and affordable while remaining sleek, savvy, and, of course, modern. Alberta consumers have access to many of the same great features that we offer in the US and our main focus will continue to be improving the entire insurance experience from end to end.

From day one, we’re offering Alberta consumers a smart choice in car insurance with cool tools like Coverage Counsellor® and great discounts like Multi-Vehicle and Driver Training. We’re also thrilled to introduce Alberta consumers to the ease and convenience of shopping and buying car insurance online. Canadians use the internet at a higher rate than any other country, and so it makes sense they’ll appreciate the many perks that come along with insurance for the modern world®.

What’s next on the horizon for Esurance?

Who knows what the future holds? But one thing’s for sure … Esurance will continue pushing the insurance industry forward in every way we can. We’ll continue dreaming up new tools and creating new benefits, all with the aim of making insurance smarter and more in step with the tech-driven, quick-paced, ever-changing modern world.

We’re excited to continue to grow into new markets and introduce our insurance products (all of which we’re extremely proud of) to new consumers.

Learn more about Esurance Canada.

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about Saskia

Saskia, General Manager of Esurance Canada, has over 25 years of experience in the Canadian property casualty market. Before coming on board to lead our Canadian operations in 2013, she was the Director of Risk Management for Automobile and Property with Allstate Canada for 6 years. Her previous experience includes progressively senior roles at Facility Association, Zurich Insurance Canada and Royal Sun Alliance.