This post is contributed by Julie Blackley, Communications Manager for

Shopping for car insurance online can save you money. But what about shopping for the car itself? A recent study by car search engine analyzed 9.4 million car sales and found shoppers can actually save money by skipping the dealership and conducting their used car purchase entirely online.

In fact, shoppers who purchase a used car through an online dealer save $185 on average when compared to shoppers who visit traditional dealerships.

But some vehicles provide even greater savings when purchased online. Here are the vehicles with the greatest savings:

iSeeCars Top 10 Cars With the Most Savings at Online Dealerships

Rank Vehicle Average Savings Over
Brick-and-Mortar Dealers (%)
Average Savings ($)
1 Chevrolet Silverado 1500 6.6% $1,968
2 Ford Edge 6.4% $1,428
3 Toyota RAV4 5.7% $1,131
4 Ram Pickup 1500 5.5% $1,521
5 BMW 4 Series 5.4% $1,675
6 Chevrolet Equinox 5.2% $939
7 Honda CR-V 4.9% $977
8 Mercedes-Benz E-Class 4.8% $1,740
9 Lincoln MKC 4.8% $1,199
10 Jeep Cherokee  4.4% $871

The vehicle that provides shoppers with the greatest average savings when purchased through an online dealer is the Chevrolet Silverado 1500 pickup truck, which offers an average savings of 6.6% (or $1,968) compared to its used car price at traditional local dealerships.

If driving a pickup truck isn’t for you, there’s a mix of additional vehicle types, including 6 SUVs and 2 luxury sedans that provide the largest discounts when purchased online. These vehicles also tend to be the most popular. In fact, 6 of the top 10 were among the top-selling vehicles of 2018.

Benefits of buying a car online

Along with saving you valuable time and money, online dealers provide used car shoppers peace of mind by rigorously inspecting all their vehicles and offering free protection plans. And in some cases, if you aren’t satisfied with your vehicle, you have 5-7 days to return it, which should help ease anxiety about not taking a test drive before your purchase.

Other things to consider

Although these vehicles tend to be cheaper when purchased through online dealers, consumers should always do their research and shop around for the best deals. Consumers can also take advantage of the lower advertised prices on online sites to negotiate with their local used car dealers.

Online dealers often sell newer vehicles than traditional local dealers, with over 90% of their inventory being 1 to 5-year-old vehicles. In contrast, these vehicles comprise 65% of the inventory at local dealerships. So shoppers who want an older used vehicle shouldn’t expect to purchase their vehicle online.

For the full study, which also includes vehicles with the greatest savings at local dealerships, visit iSeeCars website.

Julie is the Communications Manager for, an online car search engine powered by big data analytics that helps consumers find the best car deals by providing key insights and valuable resources, like the iSeeCars VIN report. When she isn’t writing about cars, she’s likely wrangling her 2 small children in or out of them. Despite her line of work, running will always be her preferred mode of transportation.

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