You may find this hard to believe but a lot of people still think that life insurance is a complex, confusing ordeal. In fact, 53% of U.S. households don’t have individual plans. Most think it’s too expensive or that they simply don’t need it. In truth, life insurance is more affordable than a latte-a-day coffee habit, and everyone should have it. Here are 5 tips for getting the best rate on life insurance.

Buy term coverage

A term-life policy provides protection for a specific number of years, and is usually the best option for most anyone between the ages of 20 and 50. Plus, the younger you are when you buy, the more affordable it is.

Get healthy

Consider this: For $250,000 of coverage for 20 years, a fit 30-year-old man will pay approximately $161 to $192 a year, while a 30-year-old man who’s overweight and smokes could pay $440 to $573. You get the idea.

Be a good driver

Odd as it sounds, it’s true. Life insurance companies will look at your DMV record to learn more about you. The better your record, the better your rates are likely to be.

Get individual coverage

Most often group life insurance policies that you buy through an employer aren’t portable, meaning you can’t take it with you when you go. Get an individual policy to guarantee a good rate and constant coverage.

Update. Update. Update

Life changes, and so should your life insurance policy. If you find a better job, buy a bigger house, or have more kids, re-evaluate your policy to make sure you still have the right amount of coverage.

There’s a lot more to know, but these 5 tips will give you a head start on getting the best possible rate on your life insurance. As always, be sure to do your research before you decide. (But we don’t need to tell you that.)

Insurance 101 | Other


about Heidi

Heidi brings 11 years’ experience to her role as Esurance’s copywriting manager. Writer, editor, and all around wordsy, she was content when content wasn’t cool. Also, she likes old-school country.