For many of us, the word “counselor” or “adviser” invokes images of wood-paneled offices, smooth leather couches, and soul-baring conversations. But in reality, there are many personal finance counselors, or money pros, whose sole objective is to help you manage your finances, and who will rarely (if ever) inquire about your “feelings.”

These money pros can assist with everything from debt management to planning for retirement and are a huge asset when it comes to navigating the complex world of personal finance. So put aside your preconceived ideas about what counseling entails, and check out our list of the top 4 financial counseling professionals who can help save you money (and possibly feel happier as a result!).

Credit counselor

According to Bankrate, most credit purchases cost 112 percent more than cash purchases, and Americans charge 1.5 trillion (trillion!) dollars annually. If you find yourself (understandably) on the losing side of debt, a credit counselor can help you organize your finances, create a personalized budget, and set up a debt-management plan with lower interest rates and more favorable terms. By eliminating or reducing your debt, you could save thousands of dollars over time.

Retirement planner

As you head to work each Monday, retirement might seem a long way off, but it’s probably not as far away as you think. If you’re planning to retire at age 60, Consumer Reports advises that you start your retirement planning in your 40s. Of course, there are many ways to do this, but a retirement planner can help you assess your readiness-to-retire and identify things you can do to be more ready. By having a few goals and thinking ahead, you can ensure that your golden years are just that: golden.

Financial adviser

Roth IRAs. HSAs. Price-earnings ratios. These days, personal finance is more complicated than a lunch date with boozy Aunt Meg, and most of us could benefit from a little professional assistance. Luckily, help is available in the form of financial advisers. Financial advisers help you organize your financial affairs, including savings, retirement provisions, tax treatment, and wills. The more organized your finances, the more likely they are to return a profit, and the more financially fit you’ll be.

Insurance coverage counselor

When it comes to organizing your finances, don’t forget your car insurance! By selecting the perfect amount of insurance coverage for your needs, you ensure that you don’t pay more than necessary. To make it easy for you, Esurance offers 2 car insurance coverage counseling options. You can use our online Coverage Counselor®, or call us at 1-800-ESURANCE (1-800-378-7262) to speak to a live expert who’ll help you determine the exact amount of insurance coverage you need.

No matter what your financial goals might be, these 4 financial pros can help you get there (and with nary a mention of “inner growth” or “self actualization”). What do you have to lose?


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about Heidi

Heidi brings 11 years’ experience to her role as Esurance’s copywriting manager. Writer, editor, and all around wordsy, she was content when content wasn’t cool. Also, she likes old-school country.