Late summer evenings in New York City are typically reserved for watching US Open tennis. But on the night of August 25, another hotly contested match broke out: the Esurance Doubles Karaoke Contest.
Esurance, the official car insurance sponsor of the US Open, invited a few lucky sweepstakes winners to perform a karaoke duet for the chance to win 2 2013 US Open tickets and a $1,000 donation in their names to USTA Serves, the national charitable foundation of the U.S. Tennis Association.
The event took place at one of New York’s prime hotspots, the Electric Room at Dream New York. Situated between the trendy Meatpacking District and the charming Chelsea neighborhood, the Electric Room truly felt electric that night.
Using his quick wit, Tennis Channel’s own Brett Haber kept the evening (and contestants) in check as the event unfolded much like a final match at Arthur Ashe Stadium. The Bryan Brothers (sporting Olympic gold), ESPN’s Michele Steele, and tennis pro Murphy Jensen also shared their talents as celebrity judges.
“I was so excited to see both the great turnout and the incredible energy in the room from the first note to the last. This was truly a win-win-win for the talent, USTA, and Esurance,” said Lindsey Berking, brand partnerships specialist for Esurance.
The evening unfolded much like a fifth-set tiebreak as Team Andrew and Angie out-dueled Team Jason and Dwight in a dramatic karaoke-off. As the vocal stylings of pop hits from yesteryear came to an end, only a lone revolving disco ball provided a reminder of all the lights, camera, and action that surround the Open each year.
As Shannon Greevy, Esurance’s social media specialist put it: “Oh man. Karaoke will never be the same to me.”
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