Every year, South by Southwest is packed with the most modern innovations in technology, film, and music. And every year, it gets increasingly harder to decide which show, keynote, or screening you simply can’t miss.

That’s why this year, as proud sponsor of SXSW and big advocates of tailor-made, top-notch experiences, we’re giving away 3 truly customized, totally unique trips to SXSW complete with exclusive #esuranceaccess perks.

SXSW My Way (powered by #esuranceaccess)

We’re seeking out the most inspired, connected, and creative people who want to dive headfirst into the exciting world of SXSW. To help us choose the best of the bunch, we’ve teamed up with Mashable who will be hosting SXSW My Way on Twitter over the next 2 weeks.

The grand prize includes:

  • Platinum Badges for 2 to SXSW March 13-17
  • Roundtrip airfare and a 4-night stay at a hotel in Austin, Texas
  • $500 cash to spend (BBQ? Brunch? Endless Austin swag?)
  • A private session with a Mashable expert to create a personalized SXSW itinerary
  • VIP access to exclusive events like the MashBash, private dinner events, and invite-only happenings in Austin

How to enter:

  • Follow @Mashable and @Esurance on Twitter. (Please be sure your account is public.)
  • Mashable will Tweet a new question about your SXSW experiences and desires every other day from January 19 to February 1.
  • Answer the questions using the hashtag #esuranceaccess. Each answer must be contained in a single tweet.
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That’s all there is to it! Submit as many tweets as you’d like. All submissions will be judged on creativity, clarity of communication, and originality.

Our 3 grand prize winners will be notified by February 3 (plenty of time to choose a travel buddy, take some time off work, and get psyched for the ultimate South By experience!).

Don’t miss out! This is your chance to score a truly personalized, totally unique trip to SXSW. Tune in on Twitter and remember, we’re looking for the most original, fun and creative voices. Good luck!

Stuff our legal team makes us say

Void where prohibited by law. Contest begins at 12 p.m. Pacific Time (PT) on January 19, 2015 and ends at 11:59 p.m. on February 1, 2015. Must be a legal resident of one of the 50 United States or DC and at least twenty-one (21) years old at the time of entry. Odds of winning depends on number of eligible entries received. Sponsored by Esurance Insurance Services, Inc. Promotion is subject to full official rules.

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about Jennifer

A Motor City native, Jennie spent a few years knee-deep in automotive before heading to San Francisco to join the Esurance team as a copywriter. In addition to words, she’s a big fan of running, Detroit Tiger baseball, and the Trader Joe’s cheese aisle.