Last Sunday, we told about 100 million Super Bowl fans to Tweet “#EsuranceSave30” for a chance to win 1.5 million bucks.
And then … boom.
Immediately the hashtags flew and Twitter blew up with fans who were understandably excited about the possibility of winning a boatload of cash in exchange for just 140 characters.
Within a minute, more than 200,000 people had Tweeted for a shot at the prize and by the time the sweeps ended (a mere, but frenzied 36 hours), we’d received more than 5.4 million Tweets total.
The 1.5-million-dollar Tweet
But alas, only 1 Tweet could win. To help protect the privacy of our winner, we can’t share his actual Tweet. We can tell you that, in true Twitter fashion, it was short, sweet, and yes, included that all-important hashtag #EsuranceSave30. And because we know you’re probably still a little curious, here are a few Tweet deets:
The winning Tweet was received on Monday, February 3rd at 4:17 pm PT.
So, who won the $1.5 million?
Last night on Jimmy Kimmel Live!, the lucky winner was revealed. Watch the big moment as Aunt Chippy arrives to surprise John from Northern California.
As you can see, having a pallet of money delivered to your front door by Jimmy Kimmel’s Aunt Chippy is more than enough to leave a guy completely utterly speechless. Big congrats to John!
How was the winner chosen?
Many of you are curious about the how the winner was chosen.
We get it … $1.5 million is a lot of dough.
To guarantee the success and fairness of future sweepstakes, we can’t disclose many specific details about the process, but we can tell you this … The winner was chosen by an independent 3rd-party sweepstakes administrator to ensure that they were fairly selected per the Official Rules.
Using a complex (and proprietary) algorithm for random selection, our 3rd-party administrator conducted a drawing from among all eligible entries. For absolute accuracy, this drawing was then quality checked by another group before being finalized. Once this system of checks and balances had been achieved, Esurance was notified that we had a unoffical winner and the process of verifying that winner began.
Why was the winner from California?
It wouldn’t be fair for us to reject an eligible winning entry just because they live in the great state of California.
Thank you to our fans
And a huge thanks to everyone who Tweeted! We’d like to give you all a million bucks, but unfortunately that’s not really in our budget this year. We can, however, offer you a faster, smarter, and much more efficient approach to car insurance.
Sure, it won’t make you rich overnight, but it could help you save a little cash in the long run.