South by Southwest® in Austin, Texas, reminds me of a gigantic buffet — chock-full of insights and heaping with creativity. There’s technology, music, film … and, of course, tacos. Delicious tacos.

But the main course on my SXSW menu this year: transportation. As hip, connected, modern types from all over the world storm the festival, they need hip and modern ways to connect from Point A to Point B (and C, D, E, and F). And it turns out there are more transportation choices at SXSW than salsa choices at the taco buffet. In true South By style, some of them are also pretty creative. But with so many options, what’s an attendee to do?

Well, whenever you stare down the long counter of a bountiful buffet, the key is to remain calm, take deep breaths … and taste everything. Here’s a photo sampling of the transportation options from this year’s menu. Please enjoy.

1. Take a cab

2. Just hoof it

3. SXSW shuttle

4. Two-wheeling

5. The Metro

6. The classic pedicab

7. Borrow a car (check out “Catch a Chevy” or


8. Skateboard

9. Golf cart
golf cart

10. Hop on a food truck
food truck

As insurance for the modern world®, Esurance is a proud Super Sponsor of SXSW 2013. Watch daily recaps from the event at

Related link

The history of the pedicab

Around Esurance

about Mike

Mike brings nearly 20 years of big brand design, interactive, and advertising experience to his role as design manager. Since joining Esurance in 2009, he's helped to further refine our modern, polished look. He claims his career began at age 2 with a crayon mural entitled “Colorful Scribbles.”