Denver took home the trophy, but the guys in orange and blue weren’t the only big winners from this year’s big game. In fact, 17 lucky football fans had good reason to do a victory dance after scoring their share of more than a million bucks in the Esurance Pass It On Sweepstakes.
The Esurance Pass It On Sweepstakes
Last week, we announced that for the third consecutive year, we were bringing our modern way of doing business to the biggest advertising event of 2016: Super Bowl 50. And we did just that.
A few minutes before kickoff, we aired a commercial encouraging football fans to find us on Twitter and Retweet our #EsuranceSweepstakes Tweets for their chance to win.
And Retweet they did. In fact, immediately following the spot, fans were Tweeting furiously at a rate of about 9,000 times per minute! All that excitement helped make #EsuranceSweepstakes the second-most used hashtag during the game behind #SB50! And all those Tweets and Retweets helped make Esurance the most mentioned brand on Twitter during the game, with 835,101 total mentions.
For 16 lucky fans, all that Retweeting paid off in a BIG way. Each quarter, we randomly selected 4 winners to receive $50,000 a piece, capturing some of their reactions via FaceTime, and then announcing them live on Twitter.
But that wasn’t the only trick we had up our sleeves. Immediately after the game, we kicked the sweepstakes into overtime, airing another commercial (featuring a cameo appearance by Deadpool) that announced our grand prize of $250,000.
When it was all said and done, 16 lucky Tweeters took home $50,000 … and one even luckier grand-prize winner scored $250,000.
Meet the winners
From Utah to Alabama, our winners hailed from all across the country. They had dreams of putting a down payment on a house. And of finally paying off a house. They wanted to finance a wedding. And get ready for a baby. They had grand plans for Bora Bora. And simple plans for paying off a few bills. But one thing they all had in common: that “so, so happy” feeling.
Without further ado, here’s what it looks like to win a whole bunch of money out of the blue.
Welcome to the modern world
We hope you enjoyed our Pass It On Sweepstakes as much as we enjoyed giving away more than $1,000,000. But remember, our commitment to passing on our savings doesn’t end on Super Bowl Sunday. Every day, we use technology and modern-world thinking to be more efficient and save on everything we do. Then we pass on those savings to you.