What do tennis, Times Square, and Tweeting have in common?

With the US Open right around the corner, Esurance is kicking things off by gathering some tennis greats in Times Square to help us #RallyForACause.

That’s right, we’ve taken over Times Square and turned it into a massive tennis tournament to help raise funds for The V Foundation. All you have to do is Tweet #RallyForACause to have a donation made on your behalf.

Dedicated to saving lives by funding cutting-edge cancer research, The V Foundation provides grants to some of the brightest physicians and scientists in the field.

Tweet #RallyForACause and we’ll donate $1

With help from the tennis pros and our friends at Good Morning America, we’re hoping to raise up to $150,000 in just one day.

To rally with us, simply Tweet @Esurance #RallyForACause. For each Tweet we receive, we’ll add another $1 to our donation (up to $150k). It’s that simple.

Tennis in Times Square

If you’re in the Big Apple, swing by Times Square to catch pros like the Bryan Brothers, Victoria Azarenka, and the legendary John McEnroe hitting the court for a cause.

Can’t make it to Times Square? No problem. Watch the Bryan Bros and Vika talk tennis with the Good Morning America hosts and check back here throughout the day as we share photos of the action. And don’t forget — help support innovative cancer research by tweeting #RallyForACause.

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about Jennifer

A Motor City native, Jennie spent a few years knee-deep in automotive before heading to San Francisco to join the Esurance team as a copywriter. In addition to words, she’s a big fan of running, Detroit Tiger baseball, and the Trader Joe’s cheese aisle.