Sasquatch, SCVNGR, Success

This past Memorial Day weekend, the sold-out Sasquatch festival was a huge success. And we were there.

Sasquatch carpool sign

This past Memorial Day weekend, more than 100 artists and 100,000 people descended on the Gorge Amphitheatre in George, Washington, for the 10th annual Sasquatch! Music Festival. And what a weekend it was!

As a long-time sponsor of the event, Esurance was also in attendance. Our festival aficionados hunkered down at the Esurance Guest Services Tent to connect with throngs of enthusiastic music fans. We answered questions, gave directions, offered tips, and handed out cool stuff to the thousands of Sasquatchers who stopped by.

In keeping with our Gorge-greening initiatives, we also rewarded carpoolers with swag bags and festival essentials. Carpoolers came to the Esurance Guest Services Tent from campsites far and wide to create elaborate posters that touted their carpooling pride. Check out a few of our favorites.

And the good times didn’t stop there. This year, we teamed up with SCVNGR to create a special game just for the festival. Players could check-in on their mobile devices and complete green-themed challenges all around the Gorge. They recycled, snapped photos, told us about their Sasquatch experience, and shared their game progress with their friends on Facebook and Twitter. We thanked them with prizes like Sasquatch Survival Kits, VIP upgrades, and tickets to future Gorge events.

Though we were hard at work most of the weekend serving the good people of Sasquatch, we managed to squeeze in some fun too. Here are a few highlights:

  • The Foo Fighters
  • An elaborate and colorful performance from the Flaming Lips
  • Reggie Watts’ theories on why great music comes from places with “unfavorable weather”
  • Ratatat’s avian-themed set visuals
  • Matt & Kim’s Biz Markie break
  • (Chk Chk Chk) covering Prince
  • Intimate sets with Foster the People and The Decemberists at the Acoustic Tent

Check out our Facebook page for photos!

Thanks to everyone who shared the experience with us. And if you weren’t able to make it, well, there’s always next year!

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