Popular Car Colors and What They Say About You

What’s written in the stars (or at least the owner’s manual) about your personality?

popular car colors

Our cars, in many ways, are reflections of ourselves. A hybrid model, for example, tends to signal an owner who cares about the environment, while a heavy-duty truck often implies an outdoorsy type or do-it-yourselfer. And a minivan that reads “Baby on Board” almost always indicates a driver who hasn’t had the time to shop for bumper stickers lately.

But one lesser-known way we can project our personalities is through the color we choose for our cars. While most of us only consider our ride’s tint a minor aesthetic detail, studies from CNW Marketing and Churchill Motor Insurance suggest that car color is more than just Plexiglass-deep.

So if car color and personality do go hand in hand, what does your vehicle’s paint job say about you?

Least popular car color: green

Popularity: Used by 3 percent of population.

Driver indications: Extremely confident, prone to dramatic mood swings

Our take: As this happens to be the car color of this humble scribe’s ride, I can say with complete confidence that green … was the only option left at the dealership.

Horoscope outlook: If you drive a green car … the alignment of the stars suggests you’re destined to find true love — or at least an embarrassing individual who looks remarkably like me waving ecstatically at you, his car-color twin (please wave back, please?).

Sixth most popular car color: blue

Popularity: Used by 8 percent of population.

Driver indications: Cautious, quiet, loyal, confident (if dark blue), insecure (if light blue), fairly even-keeled  

Our take: If these guys are any indication, there’s no limit to what donning this shade can do for a person.

Horoscope outlook: If you drive a blue car … you’ll find yourself making cautious decisions on the road — like obeying the speed limit or choosing a cup instead of cone when you get ice cream.

Fourth most popular car color: red

Popularity: Used by 10 percent of population.

Driver indications: Anxious, fiery and impetuous, energetic, quick-thinking

Our take: Not even the “Sean Connery” GPS voice setting can best a fresh coat of red paint when it comes to making a car seem like it’s way more handsome, polished, and charming than whatever you’re stuck driving.

Horoscope outlook: If you drive a red car … you will not (repeat NOT) automatically pay more for car insurance.

That’s right. We at Esurance are happy to put that false, chromatic-based cliché to bed in our insight exposing the myth that red cars cost more to insure.

Third most popular car color: silver

Popularity: Used by 16 percent of population.

Driver indications: Self-assured, unfailing, calm, almost aloof

Our take: The silver lining to sitting through all this psychology? Your car still looks so cool

Horoscope outlook: If you drive a silver car … an amazing opportunity will soon arise, er, maybe already has (depending on how much you’re valuing the opportunity to read this right now).

Second most popular car color: black

Popularity: Used by 19 percent of population.

Driver indications: Emotionally steady, elegant

Our take: As is standing policy at Esurance, if it’s good enough for Batman, it’s aces in our book.

Horoscope outlook: If you drive a black car with vanity plates and you parked in the back lot … your lights are on.

Most popular car color: white

Popularity: Used by 21 percent of population.

Driver indications: Fairly confident, slightly moody, resilient/bordering-on-unbreakable (the sheer number of car washings alone!)

Our take: Classic and simple, hard to beat.

Horoscope outlook: If you drive a white car … someone will soon contact you (I’m sensing it will be with “wash me” on your back windshield).

Did we get it right? Let us know in the comments section!

168 Responses to “Popular Car Colors and What They Say About You”

  1. Linda garris (@linda_garris)
    February 25, 2014 #

    White,white,silver,silver,gold,silver,silver now green. Pretty metalliciy greene camry. I like it. Funny thing never saw anyone w this color till i bought it,then saw quite a few. Confident? Idk. Im an RN im old now. Like white and silver,but love my green car. Had it a year and havent washed it. Doesnt look dirty.maybe my eyes? I did get wash me" on my two white corrolas. Always drive Toyota,what does that say? Cant bring myself to buy a different brand. Linda philly.

    • Anne
      June 4, 2014 #

      Toyota Corollas are great cars. Mine just turned over 226,000 and runs perfectly. Costs about 35 bucks to fill it, I get about 350 miles per tankfull, and a solid 35 mpg. It's white with dark blue corduroy interior. Never got a ' Wash Me ' because I was a detailer since 1985 and cannot tolerate dirty cars. In winter I wash it once a week.

    • helenapike
      July 8, 2014 #

      Only ever buy Saab; no longer being manufactured but still get great models like my current aero (leather seats) etc, looking very sporty and cost less than $900. It's dark blue and shows the dust easily. Have had in this order: blue, dark red, silver, green and my favourite was green! but colour is not a selling point for me; so few good Saab's available when i go searching that i get the best buy for the money.

  2. Bern Doner
    February 25, 2014 #

    Hi. Once my white Buick LeSabre really started to fade from acid rain I painted it purple, w/metallic under tones that sparkled in sunlight. It was glorious, and big enough to carry it off. I got more complements on that car than any other auto, and more folks went to get their cars painted. Especially easy to find, always 'royal' and very confident. Men and women both complimented me on it, and little girls adored it.

  3. Julie pendley
    March 4, 2014 #

    One glaring problem — black is way harder to keep clean than white! White cars look much cleaner bc the dust doesn't show up like it does on a black car. It's actually the EASIEST to keep clean. Get two cars, a white and a black and test my theory if u don't believe it! You will find the white car is a dream while the black (tho it is my fav) is a NIGHTMARE. Buy a nice chamois, u will need one.

  4. Marina
    April 1, 2014 #

    All my car were the "only option left at dealership" or whatever the gal/guy selling a ultra-cheap clunker had. Incidentally, this was almost always white, except the two green cars I have had.
    My current car is white, bought at the end-of-season sale. There was a black one too, but the white one came with a much better stereo, no extra charge!
    So what my cars say about me is really that I'm a cheapskate. And prefer a good stereo to an ordinary one. I'm sure I'm really unique!

  5. Bill Hindman
    April 3, 2014 #

    This article reminds me of a saying that I have heard (and considered wise) all of my life: Don't buy a horse because of its color!

  6. Lea
    April 12, 2014 #

    I have a black sapphire metallic 328i bmw and my husband has a white diamond cadillac escalade… He swears his stays cleaner…… I concede that black does tend to show dirt more so than the white, but the black is so much more pretty and sexy, than the white……. I Love my Black Sapphire Metallic Bimmer! I've had Graphite,Hunter Green,White Diamond[my CTS],Carmine Red[my Saab],Robin Egg Blue[Toyota], a Dark Blue Metallic 318i Bimmer and a Saffron colored Subaru…….. I liked them all, but Truly my all time fav, is my Bimmer..

  7. Connie Fortune
    April 19, 2014 #

    Lmbo! Love the article! I do agree with it, especially the silver one. I have a 2014 silver Mustang w/glass roof (finally got my dream car after building them online off & on for 3 years!) I've come full circle, my 1st car was also a Mustang, black on black. I'm a Ford girl, always will be. Thanks for the humor, nothing like a good laugh to start the day!
    Connie Fortune, Cedartown, GA (dangerously close AL)

  8. Bo Johnson
    April 19, 2014 #

    I have a magenta dodge dakota. Its the factory color. People compare the color to barny the dinosour lol. Most say its purple but i love it. Ive owned it on and of for 6 years. Its loud and fast but the color is what people talk about. people dont tend to make fun of it much most likely because the guy getting out of it is a bearded 6 ft 6 230 pound guy lol.

  9. Bob Austin
    April 25, 2014 #

    Green. BRIGHT green. Highway-worker-vest green. That's the color of my '96 Miata, replacing the original dark blue-green. I have black mirrors and a black windshield bow to match the tires and top and make the green pop. A second childhood for me at 56? I think it may be more like an act of rebellion, with personalized plates to match. You, Alex, may e-mail me for a picture or two if you'd like.

  10. Judiblue
    April 27, 2014 #

    What's the 5th most popular color?

    • Bloozer
      May 21, 2014 #

      Hahaaaa… good eye Judi.

  11. John
    April 27, 2014 #

    Very funny article. I have a blue Volvo 850 that I am giving to my daughter for college graduation. She'll probably trade it in asap, lol. I'm looking at a red Volvo C30, never thought I'd buy a red car but a lot depends on the design. I would not buy a black, white or blue C30, but I would buy one of those colors in an S60.

  12. Carol
    April 28, 2014 #

    When my daughter was terminally ill last year, I needed to cheer myself up somehow. So I bought a new Hyundai Accent in my favorite color, Electrolyte Green. It helped a little. Now I see other wonderful green cars on the road and I wave to the drivers – we are a minority, yes, but a rather sassy and interesting bunch.I will keep this car until it falls apart. I suspect that's gonna be a rather long time.

  13. Rebekah franks
    May 22, 2014 #

    The author has a great sense of humor :)

  14. Bill Tyree
    June 15, 2014 #

    Dark metallic green ranger pick-up. Confident, Yup. Dramatic mood swings, Yup. Found true love, Yup. Unfortunately I outlasted her. And I am a left handed dyslexic and have no idea what this indicates.
    On the other hand I ride a bright yellow 2003 Honda 250 cc motor scooter while wearing a matching yellow helmet and jacket. I may need psychiatric counseling after this.

  15. Tom
    June 15, 2014 #

    Some blueberry eating bird has been leaving gifts all over the hood of my new 2014 White Ford Fusion!

  16. Bill
    June 30, 2014 #

    I own an red F-250 diesel, a silver Tacoma, a tan Mini-van, and a White MKZ Hybrid. Someone please tell me my personality and horoscope outlook.

  17. Linda
    August 9, 2014 #

    I have two cars–both blue. One is a 1991 Honda CRX in Celestial Blue Pearl and the other is a 2005 Toyota Celica GT in Spectra Blue Mica. The Toyota is a darker blue than the Honda. I had a 1978 Honda Civic that I traded in for the CRX and it was a light blue. It would seem that my confidence increased as I got older. I am very cautious when driving and a very quiet person, 90% introverted. Very loyal too–true blue comes to mind. I always think things through. At restaurants once I find something on the menu that I like, I always order that same thing each time. I always obey the speed limit. Wintertime driving was always taxing on the nerves because driving in snow was always scary, but caution pays off when roads are treacherous. Glad I'm retired now so I can pick relatively good days in winter to drive, since I don't have to go out in snow. So yes, I think the article is pretty right on, especially about blue. Funny thing is–I would not ever think of owning anything but a blue car.

  18. Maureen
    August 29, 2014 #

    And a yellow Ford truck says what about the 73 year old driver

  19. Krys
    September 5, 2014 #

    I call it a mid-life crisis…after my divorce I bought a red BMW Z4 convertible. When I feel "impetuous", I drive my black Vespa 250!

  20. nverhgkdnflbn fjkgbjdhf
    September 8, 2014 #

    this is all stupid you drive what u want

  21. Frank
    October 6, 2014 #

    Between my wife and I, she has always let me make the choice of car colors. We have had the pastels, black, white and now, October 2015, we bought a new premium model Nissan Altima and she chose silver because she got tired of white here there and everywhere. The dealership also remarked that upon rounding out 2014 and into 2015, the color silver seemed to be making a surprise move upward in choice. White could be slipping from its lead. White is known to immediately show paint chips and scratches more than any other color as well. Silver is the easiest to keep clean and when polished it gleams. Maybe this is why buyers of Mercedes Benz predominantly choose silver…….or, when it comes to demographics, survey shows that silver reigns. Could it be that of the generation which grew-up during the era of the Lone Ranger and 'Hi-Ho-Silver—Away!'.

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