Popular Car Colors and What They Say About You

What’s written in the stars (or at least the owner’s manual) about your personality?

popular car colors

Our cars, in many ways, are reflections of ourselves. A hybrid model, for example, tends to signal an owner who cares about the environment, while a heavy-duty truck often implies an outdoorsy type or do-it-yourselfer. And a minivan that reads “Baby on Board” almost always indicates a driver who hasn’t had the time to shop for bumper stickers lately.

But one lesser-known way we can project our personalities is through the color we choose for our cars. While most of us only consider our ride’s tint a minor aesthetic detail, studies from CNW Marketing and Churchill Motor Insurance suggest that car color is more than just Plexiglass-deep.

So if car color and personality do go hand in hand, what does your vehicle’s paint job say about you?

Least popular car color: green

Popularity: Used by 3 percent of population.

Driver indications: Extremely confident, prone to dramatic mood swings

Our take: As this happens to be the car color of this humble scribe’s ride, I can say with complete confidence that green … was the only option left at the dealership.

Horoscope outlook: If you drive a green car … the alignment of the stars suggests you’re destined to find true love — or at least an embarrassing individual who looks remarkably like me waving ecstatically at you, his car-color twin (please wave back, please?).

Sixth most popular car color: blue

Popularity: Used by 8 percent of population.

Driver indications: Cautious, quiet, loyal, confident (if dark blue), insecure (if light blue), fairly even-keeled  

Our take: If these guys are any indication, there’s no limit to what donning this shade can do for a person.

Horoscope outlook: If you drive a blue car … you’ll find yourself making cautious decisions on the road — like obeying the speed limit or choosing a cup instead of cone when you get ice cream.

Fourth most popular car color: red

Popularity: Used by 10 percent of population.

Driver indications: Anxious, fiery and impetuous, energetic, quick-thinking

Our take: Not even the “Sean Connery” GPS voice setting can best a fresh coat of red paint when it comes to making a car seem like it’s way more handsome, polished, and charming than whatever you’re stuck driving.

Horoscope outlook: If you drive a red car … you will not (repeat NOT) automatically pay more for car insurance.

That’s right. We at Esurance are happy to put that false, chromatic-based cliché to bed in our insight exposing the myth that red cars cost more to insure.

Third most popular car color: silver

Popularity: Used by 16 percent of population.

Driver indications: Self-assured, unfailing, calm, almost aloof

Our take: The silver lining to sitting through all this psychology? Your car still looks so cool

Horoscope outlook: If you drive a silver car … an amazing opportunity will soon arise, er, maybe already has (depending on how much you’re valuing the opportunity to read this right now).

Second most popular car color: black

Popularity: Used by 19 percent of population.

Driver indications: Emotionally steady, elegant

Our take: As is standing policy at Esurance, if it’s good enough for Batman, it’s aces in our book.

Horoscope outlook: If you drive a black car with vanity plates and you parked in the back lot … your lights are on.

Most popular car color: white

Popularity: Used by 21 percent of population.

Driver indications: Fairly confident, slightly moody, resilient/bordering-on-unbreakable (the sheer number of car washings alone!)

Our take: Classic and simple, hard to beat.

Horoscope outlook: If you drive a white car … someone will soon contact you (I’m sensing it will be with “wash me” on your back windshield).

Did we get it right? Let us know in the comments section!

173 Responses to “Popular Car Colors and What They Say About You”

  1. Robert
    May 3, 2013 #

    Amusing, but Right? I'm ot sure. At one time or another I have owned a car in most of these colors (just not silver, eww.)

    For my latest car I chose a mid/dark metallic blue. Mostly because of WHERE I live. Here in the blistering heat and beating sun of Florida both Black and Red are slightly insane choices as the just soak up the heat and you can bake in the passenger cabin while your in the mall grabbing a cone. Green is a pretty color but much like the previous can get a bit warm in the sun if it's not in the lighter shades. White is of course practical but a pain to keep neat. Silver might be practical as well but has always seemed pretentious to me.

    Blue on the other hand does seems to deal well with the heat and looks nice to boot.

    So there you are Alex, my $.02.

    • Timijanel Odom
      June 26, 2013 #

      I'm not sure if my "grey" car would be included as silver but if so, spot on! :-)
      For sure the dark blue and black are perfectly true!

    • Tom
      August 14, 2013 #

      You're, the contraction of you and are.
      Your, the personal possession of a follow on item.

  2. Sara
    May 3, 2013 #

    Pretty spot on, actually. Although I'd say light blue car drivers are hesitant and cautious because nobody sees us. If you want proof, you should try test driving one.

    • Sera
      May 7, 2013 #

      Hi Sara:
      A friend of mine has a light blue car – the interrior is white! Ughh….I told her to get a darker color–black, dark blue, etc. she said too dark!! Anyway, I love her no matter what and I am sure your friends do the same. She is gentle, loving, and funny! So enjoy your light blue car..it is yours to keep and paying for it..so have it the way you want!

  3. Billy Venable II
    May 3, 2013 #

    YOU ARE WRONG, in almost every aspect. I own a white truck because it was the only think that I could afford at the time and it was a 1969 Ford F250 for $500. I would rather of had the green, more specifically LIME GREEN. But that does not mean that it was the last color available, nor does it mean that I am going to find some sorry sap of a person to be my mate. It simply means that I am bold, energetic, out going and like to be the center of stares and attention. I love standing out. And as for the other colors, white and black show dirt too much, silver is too classy, red is too over done, and blue is not my color. Do more homework on this subject before spewing out lies and misinformation.

    • Billy
      July 1, 2013 #

      The article is specifically about the colors of vehicles you "choose", not what you got "stuck" with because you cant afford anything else. You should listen to your own advise and "Read" first.

      • SIG
        July 13, 2013 #

        I saw nothing in the article specifying that it was "chose" vs "stuck with". The author simply used the ambiguous term, "drive".

      • Mike
        July 15, 2013 #

        How are you going to get "stuck with" one particular color or another? Spray paint is cheap, I've done it before!

  4. Cass
    May 3, 2013 #

    IMHO : Green is the best color EVER. :)

    • Billy Joe Jones
      August 16, 2013 #

      Billy Joe
      I have owned a green Chevy Z71 one for 18 years would not sell for any price.

  5. Laurie Brainerd
    May 3, 2013 #

    Uh-hum….what about orange!

  6. Joe Lafives
    May 3, 2013 #

    The reason people buy white is because it's cooler (actually cooler as in less warm) especially in the sun belt. So if you don't have "practical" as a trait for white then you're wrong.

    • Whitney
      May 7, 2013 #

      Agreed, Joe. I have a black car and I wish I had a white one just for that reason. Summer is almost here and I am not looking forward to the sweltering heat inside my car. I want a blue car, but I don't think it fits with my fiery personality ;)

    • Nadine Kohl
      May 18, 2013 #

      Amen. white is practical

      • Lalee
        August 17, 2013 #

        White is Boring! I've always thought that if a person chooses white they have no personality,imagination or adventure in life,just boring like the color they chose.I have a Lime green Beetle VW,shiney like a Xmas bulb,I put yellow daisies in the dashboard vase.It's so cute I just want to kiss it..

  7. Jennifer
    May 3, 2013 #

    I want a purple car!!

    • Elaine
      June 27, 2013 #

      I have a purple car! When I was looking for a used sport car for myself, I was not looking for a puspel car, but when I found this one I thought "How distinctive that is. Everyone will know whose car that is!" And they do!

  8. John Moore
    May 3, 2013 #

    Years ago I bough a yellow colored car, and was told that the yellow color denoted my immaturity. I bought that color after reading an article about car colors. YELLOW is the most visible.any fire department have changed to yellow.

    • Mark Stewart
      May 6, 2013 #

      You're on the right track. Actually a color that is a pukey light green, with a little yellow, (can't remember the color name) was determined to be the most visible color. A lot of Fire Departments changed to that color, but most changed back to "Fire Engine Red" due to Public opinion. Retired Fire Lieutenant/Paramedic.

  9. Jessica
    May 3, 2013 #

    I love the sarcasm…. Can't wait to see more of your articles.

  10. Mark Stewart
    May 6, 2013 #

    Actually, white vehicles (at least pure or brilliant white) need to be washed far less times than darker colors. I've owned two white vehicles, and unless you've been off-road through the mud, ( or dirty snow and slush if you live in the North) the white vehicles "appear" cleaner for a longer period of time. Sounds illogical, I know, but true. The darker the car, the faster it looks dirty. A black car is absolutely beautiful when washed, but one trip in the rain and it looks horrible.

    • Glen
      June 5, 2013 #

      Mark, thanks for making that point. It is so true. That white, or light colored cars appear cleaner for longer amounts of time compared to darker colors of cars. Road dust – the light colored easily airborn dirt that is most common And most frequent in making cars dirty, is actually light in color. I see way more finger imprints and swipes on dark colored cars and never on a white colored car. I don't see the appeal of driving a dark – or even medium toned /colored car when it looks dusty all the time. That greatly diminishes the 'prettiness ' or 'coolness' of the car you intended it would be when you bought it at the car dealership.

    • Penelope
      July 21, 2013 #

      I live in the Pacific NW, I prefer white vehicles. I live down a dirt road, the state and county sand roads 8 months out of the year when it's icy and I don't have a garage. Mine looks cleaner than most of the "city" cars and I only wash it a couple of times a year.

    • Lacy
      August 4, 2013 #

      I agree!! I've owned at least 7 white vehicles, amd have also owned 2 dark blue. The white is soooooo much better about showing dirt. It looks nice longer between washings

    • Kerry kukuva
      August 10, 2013 #

      My thoughts exactly regarding white cars looking clean!!
      But I don't really agree with these opinions on the colors either.

    • Tammy
      August 12, 2013 #

      I have two white cars, one is just plain white and the other I had painted pearl white. I see no difference in washing needs compared to other color cars and trucks we have.

  11. Sera
    May 6, 2013 #

    YES! I love my "dark" blue TC. You are correct in almost every aspect (well..who obeys the speed limit now-a-days..) Traffic is so bad, we can't obey the speed limit!!

  12. Gregory Todd
    May 7, 2013 #

    You got the big truck part right. I use both of my 4x4s for scouting events; especially camping. The only reason they are both white, though, is because I bought both of them used. My preferred colors are bright yellow (in hopes of being seen better) and dark metallic blue.

  13. Jesus Jones
    May 10, 2013 #

    I suppose there are people who think the color of their car actually means something

  14. JaxDad
    May 10, 2013 #

    You are right on man! Amazing. :)

    Blue car owner here. Well actually I own a black SUV, white sedan and blue sedan but take most car of and most often drive the blue one… :)

  15. Curt A.
    May 13, 2013 #

    You do realize white shows the lest dirt thats why people buy it. Also most company vehicles are white. This saves them money on washing. Go do a test and rethink how you write. The darker the color the more washing because black will show every speck of dirt. White will not.

    • Kerry
      August 18, 2013 #

      Exactly!

  16. Michelle
    May 20, 2013 #

    My first car was a red '86 CRX. It got hit 3 times ('87, '88, '92). I was told that was common for red cars. My Granddad used to ask me to tell someone after the first two hits what year my car was…I'd say "an '86, '87, and '88 CRX. He would just laugh :-D

    My next car was a light blue Accord. Whatever was for sale…to replace the finally totaled CRX. Then a '97 silver Saturn SL2. Great car. Hated, hated the silver. It was what they had and the Accord was dying. Silver is a hard color to see because it blends in with the road.
    Finally after 15 years, the Saturn was done and I have my dream car–a beetle–in a HAPPY color of yellow. I was gonna get herbie white and decal it up but I need high visibility in the tourist town where I live. Tourists tend to pull right out in front of you so it's good to let them know you're there. ;-)

    • Minesse
      July 20, 2013 #

      I bought my first car a few months ago and it's red and two Weeks after I got it some lady backed into me, my front driver side. I was so mad and sad door my Candy she looked horrible.

  17. Ruth
    May 27, 2013 #

    Ya didn't even list the color I have, which is a fushia pickup, s-10 to be precise. I don't even like any of the colors listed here. Todays colors are ugly, what ever happened to emerald green? I'd buy that if the car was made of metal and actually had a crome bumper. Copper is nice. Maroon metal flake that's snazzy. How about a teal that has metal flake? Or even some of the candy colors, or color shift colors? The price of cars they can afford the better paint jobs to be in there. Some of us don't like the car styles, colors and whats on any car lot is of no interst. Anyone have a Buick Wildcat for sale in mint condition with the 455? I'll take that, color don't care.

  18. MOMZ
    June 3, 2013 #

    All "scientific facts" aside, your writing style is very entertaining. I've owned (in order)yellow, brown, off-white, silver, maroon, black, two green, and two blue cars. So far. How does that explain my personality? The last four were AWD Subarus, an indicator that I like awesome cars.;-)

  19. Sue
    June 9, 2013 #

    Many years ago when I was shopping for a new car, I was having trouble deciding on the color. The temperature that day was in the 90's. The salesman told me to put my hand on a black car, I did and removed it immediately, i felt the pain of a burn. Then he took me to a white car, I put my hand on it and I was amazed that I didn't have to pull my hand away. I bought the white car.

  20. Harleygurl
    June 10, 2013 #

    I own a white honda rideline truck, love it, best colour in the world. I had a dark blue/ green mercedes suv, a light blue honda accord (loved the car hated the colour, traded a month later for the ridgeline. I own a red miata, and a dark blue harley. Guess I'm all over the plc. Love my white because u can't see the dirt compared to darker colours!

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