Popular Car Colors and What They Say About You

What’s written in the stars (or at least the owner’s manual) about your personality?

popular car colors

Our cars, in many ways, are reflections of ourselves. A hybrid model, for example, tends to signal an owner who cares about the environment, while a heavy-duty truck often implies an outdoorsy type or do-it-yourselfer. And a minivan that reads “Baby on Board” almost always indicates a driver who hasn’t had the time to shop for bumper stickers lately.

But one lesser-known way we can project our personalities is through the color we choose for our cars. While most of us only consider our ride’s tint a minor aesthetic detail, studies from CNW Marketing and Churchill Motor Insurance suggest that car color is more than just Plexiglass-deep.

So if car color and personality do go hand in hand, what does your vehicle’s paint job say about you?

Least popular car color: green

Popularity: Used by 3 percent of population.

Driver indications: Extremely confident, prone to dramatic mood swings

Our take: As this happens to be the car color of this humble scribe’s ride, I can say with complete confidence that green … was the only option left at the dealership.

Horoscope outlook: If you drive a green car … the alignment of the stars suggests you’re destined to find true love — or at least an embarrassing individual who looks remarkably like me waving ecstatically at you, his car-color twin (please wave back, please?).

Fifth most popular car color: blue

Popularity: Used by 8 percent of population.

Driver indications: Cautious, quiet, loyal, confident (if dark blue), insecure (if light blue), fairly even-keeled  

Our take: If these guys are any indication, there’s no limit to what donning this shade can do for a person.

Horoscope outlook: If you drive a blue car … you’ll find yourself making cautious decisions on the road — like obeying the speed limit or choosing a cup instead of cone when you get ice cream.

Fourth most popular car color: red

Popularity: Used by 10 percent of population.

Driver indications: Anxious, fiery and impetuous, energetic, quick-thinking

Our take: Not even the “Sean Connery” GPS voice setting can best a fresh coat of red paint when it comes to making a car seem like it’s way more handsome, polished, and charming than whatever you’re stuck driving.

Horoscope outlook: If you drive a red car … you will not (repeat NOT) automatically pay more for car insurance.

That’s right. We at Esurance are happy to put that false, chromatic-based cliché to bed in our insight exposing the myth that red cars cost more to insure.

Third most popular car color: silver

Popularity: Used by 16 percent of population.

Driver indications: Self-assured, unfailing, calm, almost aloof

Our take: The silver lining to sitting through all this psychology? Your car still looks so cool

Horoscope outlook: If you drive a silver car … an amazing opportunity will soon arise, er, maybe already has (depending on how much you’re valuing the opportunity to read this right now).

Second most popular car color: black

Popularity: Used by 19 percent of population.

Driver indications: Emotionally steady, elegant

Our take: As is standing policy at Esurance, if it’s good enough for Batman, it’s aces in our book.

Horoscope outlook: If you drive a black car with vanity plates and you parked in the back lot … your lights are on.

Most popular car color: white

Popularity: Used by 21 percent of population.

Driver indications: Fairly confident, slightly moody, resilient/bordering-on-unbreakable (the sheer number of car washings alone!)

Our take: Classic and simple, hard to beat.

Horoscope outlook: If you drive a white car … someone will soon contact you (I’m sensing it will be with “wash me” on your back windshield).

Did we get it right? Let us know in the comments section!

Related links

Which Car Color Attracts the Most Bird Poop?
3 Hot Tips for Keeping Your Car Cool
Do You Know Your Curb Colors?
What’s Your Driving Style? (Quiz)

187 Responses to “Popular Car Colors and What They Say About You”

  1. Avatar for Alex Glenn
    October 6, 2014 #

    Between my wife and I, she has always let me make the choice of car colors. We have had the pastels, black, white and now, October 2015, we bought a new premium model Nissan Altima and she chose silver because she got tired of white here there and everywhere. The dealership also remarked that upon rounding out 2014 and into 2015, the color silver seemed to be making a surprise move upward in choice. White could be slipping from its lead. White is known to immediately show paint chips and scratches more than any other color as well. Silver is the easiest to keep clean and when polished it gleams. Maybe this is why buyers of Mercedes Benz predominantly choose silver…….or, when it comes to demographics, survey shows that silver reigns. Could it be that of the generation which grew-up during the era of the Lone Ranger and 'Hi-Ho-Silver—Away!'.

  2. Avatar for Alex Glenn
    October 20, 2014 #

    Harvest gold Ford Taurus and my wife drives a harvest gold Saturn. If you want a car that does'nt show dirt get a dirt colored car!

  3. Avatar for Alex Glenn
    October 26, 2014 #

    whatever happened to Grey

  4. Avatar for Alex Glenn
    November 8, 2014 #

    I've got a screaming yellow Jeep. No psychology on yellow? :-(

  5. Avatar for Alex Glenn
    Chris lab
    November 12, 2014 #

    I have a white and a black Ford Mustang. The white one requires FAR less washing than the black one. It's not even comparable.

  6. Avatar for Alex Glenn
    November 13, 2014 #

    Please, add grey (dark and light), yellow, gold and maroon. (Maroon interior cars smell gross)!!! :-)
    Don't forget 2 tones…

  7. Avatar for Alex Glenn
    Jonathan delPozo
    November 22, 2014 #

    What ever happened to the glorious days of metallic paints? Once had a 1934 Ford Pickup, chopped and channeled with "Mid-night Blue Metallic" paint. Great paint jobs are so expensive these days. Most have gone with basic colors like black, blues, reds and such. Oh yeah—the "34 had a "55 Caddy engine. How I wish I still had that truck!.

    • Avatar for Alex Glenn
      Big Al
      November 28, 2014 #

      I wish I had that 34 as well. Of course if I did I probably would sell it because I didn't drive it enough and besides it would bring a real high price. Still is nice to dream.
      Signed by another old guy who grew up in the 40's and 50's.

  8. Avatar for Alex Glenn
    Buck “Mad Dog” Savage,Jr.
    November 27, 2014 #

    Last year my wife and I were out shopping. We noticed a Dodge/Chrysler/Jeep dealership, I was driving and just out of curiosity I pulled in. Displayed prominently in front of the dealer was a brand new JET BLACK Dodge Charger R/T, right away we thought it was beautiful, with a moon roof, and a "spoiler" on the rear.The black made it stand out, in a "classy" way. We stopped and looked at it, the next day we bought it ! It'll replace my like new (only 38K miles on it) Orange 01 Mustang GT Convertible(No I never got stopped by the police in it!). The Charger had almost every option available, including believe it or not heated and cooled cup holders and too many other options to mention. Oh, yes….it has a 5.7 liter Hemi engine. Wow it's so fast,has much more power than the Mustang V-8) and handles like a dream with computer aided traction/stability control (I can go around a sharp curve and barely notice it ! SO black it was, because that's what the dealer had in stock, with the engine I wanted, front, back seat and side airbags. Lots of electronics to go malfunction? Not to worry, we bought the 7 year warranty on ALL electronics, even the cupholders. Love the black, it looks like a very expensive sedan, and stays that was as I hand wax it with the best real paste wax available ! It's the best car we've ever had !BTW it has a "fuel saver ECO" transmission, driving conservatively it gets good gas mileage for a big car !

  9. Avatar for Alex Glenn
    Julia Dandy
    March 9, 2015 #

    I'm still laughing about the blueberry bird stuff on that white car.

  10. Avatar for Alex Glenn
    May 12, 2015 #

    What about metallic blue. It's dark until the sun hit its. Then it's bright and shiny. Any take on that. It goes both ways with dark blue and light blue

  11. Avatar for Alex Glenn
    June 16, 2015 #

    I've always driven a red/maroon car except one 2 year period overseas driving a darker blue one which, according to the article, more closely matches my personality. I bought red for a more practical reason–it's easier to find in a crowded parking lot. I'm will soon be shopping for what I hope will be my last car. It will be red/maroon as well because I don't want to learn to hunt for a different, more common color in a crowded parking lot.

  12. Avatar for Alex Glenn
    June 16, 2015 #

    I'd be driving a green car if there were better greens available. The only one out there right now is alien green. And no, I'm not prone to mood swings :)

  13. Avatar for Alex Glenn
    July 10, 2015 #

    Your take on white cars is inaccurate. Living in SoCal where it seldom rains my car stays very clean for long periods of time. It also reflects the sun seemingly being cooler. White is very popular in So Cal.

  14. Avatar for Alex Glenn
    Garry McClanahan
    July 20, 2015 #

    Geko green Jeep for me. It matches my Geko Iwatch. It looks like I am in the 3% club all the way around. Nothing but great comments on both.

  15. Avatar for Alex Glenn
    Bill Pearcy
    September 27, 2015 #

    White ford Expedition you were spot on

  16. Avatar for Alex Glenn
    Camaro Bob
    September 28, 2015 #

    Bright Yellow (new for the year) 2014 Camaro 2SS. The stick shift car with exhaust/intake upgrades and dyno tuned puts 438 HP to the rear wheels. The factory made an error and set the speed limiter at 252 MPH instead of 152 MPH. She'll do about 174, but without downforce from a front splitter, it would be a little dangerous.

  17. Avatar for Alex Glenn
    Lonnie Lynne Hanley
    May 5, 2016 #

    I'm a 62 years young grandmother and I drive a 2015 alien green soul and I love it!

  18. Avatar for Alex Glenn
    the witness
    June 29, 2016 #

    Very interesting, I bought black then silver-gray then I went to white. I think I will stick to white from now on. Thanks for the analysis!

  19. Avatar for Alex Glenn
    July 14, 2016 #

    It is so strange what people say about car colours. They say that white doesn't show dust or dirt–but any white clothing immediately looks dirty w/ just the smallest bit of dirt! Black cars supposedly look quickly dirty, but black clothes hide almost everything! Even spilled merlot! And silver cars look expensive & classy? Yet most people think gold jewelry much more expensive & valuable. (And jewelry stores agree!). And finally, people don't like green cars, but they like their money n that colour–except for probably gold. Me–I love dark blue & dark green, & car washes! Lol

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