Popular Car Colors and What They Say About You

What’s written in the stars (or at least the owner’s manual) about your personality?

popular car colors

Our cars, in many ways, are reflections of ourselves. A hybrid model, for example, tends to signal an owner who cares about the environment, while a heavy-duty truck often implies an outdoorsy type or do-it-yourselfer. And a minivan that reads “Baby on Board” almost always indicates a driver who hasn’t had the time to shop for bumper stickers lately.

But one lesser-known way we can project our personalities is through the color we choose for our cars. While most of us only consider our ride’s tint a minor aesthetic detail, studies from CNW Marketing and Churchill Motor Insurance suggest that car color is more than just Plexiglass-deep.

So if car color and personality do go hand in hand, what does your vehicle’s paint job say about you?

Least popular car color: green

Popularity: Used by 3 percent of population.

Driver indications: Extremely confident, prone to dramatic mood swings

Our take: As this happens to be the car color of this humble scribe’s ride, I can say with complete confidence that green … was the only option left at the dealership.

Horoscope outlook: If you drive a green car … the alignment of the stars suggests you’re destined to find true love — or at least an embarrassing individual who looks remarkably like me waving ecstatically at you, his car-color twin (please wave back, please?).

Sixth most popular car color: blue

Popularity: Used by 8 percent of population.

Driver indications: Cautious, quiet, loyal, confident (if dark blue), insecure (if light blue), fairly even-keeled  

Our take: If these guys are any indication, there’s no limit to what donning this shade can do for a person.

Horoscope outlook: If you drive a blue car … you’ll find yourself making cautious decisions on the road — like obeying the speed limit or choosing a cup instead of cone when you get ice cream.

Fourth most popular car color: red

Popularity: Used by 10 percent of population.

Driver indications: Anxious, fiery and impetuous, energetic, quick-thinking

Our take: Not even the “Sean Connery” GPS voice setting can best a fresh coat of red paint when it comes to making a car seem like it’s way more handsome, polished, and charming than whatever you’re stuck driving.

Horoscope outlook: If you drive a red car … you will not (repeat NOT) automatically pay more for car insurance.

That’s right. We at Esurance are happy to put that false, chromatic-based cliché to bed in our insight exposing the myth that red cars cost more to insure.

Third most popular car color: silver

Popularity: Used by 16 percent of population.

Driver indications: Self-assured, unfailing, calm, almost aloof

Our take: The silver lining to sitting through all this psychology? Your car still looks so cool

Horoscope outlook: If you drive a silver car … an amazing opportunity will soon arise, er, maybe already has (depending on how much you’re valuing the opportunity to read this right now).

Second most popular car color: black

Popularity: Used by 19 percent of population.

Driver indications: Emotionally steady, elegant

Our take: As is standing policy at Esurance, if it’s good enough for Batman, it’s aces in our book.

Horoscope outlook: If you drive a black car with vanity plates and you parked in the back lot … your lights are on.

Most popular car color: white

Popularity: Used by 21 percent of population.

Driver indications: Fairly confident, slightly moody, resilient/bordering-on-unbreakable (the sheer number of car washings alone!)

Our take: Classic and simple, hard to beat.

Horoscope outlook: If you drive a white car … someone will soon contact you (I’m sensing it will be with “wash me” on your back windshield).

Did we get it right? Let us know in the comments section!

174 Responses to “Popular Car Colors and What They Say About You”

  1. Frank
    October 6, 2014 #

    Between my wife and I, she has always let me make the choice of car colors. We have had the pastels, black, white and now, October 2015, we bought a new premium model Nissan Altima and she chose silver because she got tired of white here there and everywhere. The dealership also remarked that upon rounding out 2014 and into 2015, the color silver seemed to be making a surprise move upward in choice. White could be slipping from its lead. White is known to immediately show paint chips and scratches more than any other color as well. Silver is the easiest to keep clean and when polished it gleams. Maybe this is why buyers of Mercedes Benz predominantly choose silver…….or, when it comes to demographics, survey shows that silver reigns. Could it be that of the generation which grew-up during the era of the Lone Ranger and 'Hi-Ho-Silver—Away!'.

  2. Bob
    October 20, 2014 #

    Harvest gold Ford Taurus and my wife drives a harvest gold Saturn. If you want a car that does'nt show dirt get a dirt colored car!

  3. marty
    October 26, 2014 #

    whatever happened to Grey

  4. Donna
    November 8, 2014 #

    I've got a screaming yellow Jeep. No psychology on yellow? :-(

  5. Chris lab
    November 12, 2014 #

    I have a white and a black Ford Mustang. The white one requires FAR less washing than the black one. It's not even comparable.

  6. Jess
    November 13, 2014 #

    Please, add grey (dark and light), yellow, gold and maroon. (Maroon interior cars smell gross)!!! :-)
    Don't forget 2 tones…

  7. Jonathan delPozo
    November 22, 2014 #

    What ever happened to the glorious days of metallic paints? Once had a 1934 Ford Pickup, chopped and channeled with "Mid-night Blue Metallic" paint. Great paint jobs are so expensive these days. Most have gone with basic colors like black, blues, reds and such. Oh yeah—the "34 had a "55 Caddy engine. How I wish I still had that truck!.

Leave a Reply

Leave your opinion here. Please be nice. Your email address will be kept private.