Here at Esurance, we love the Super Bowl. And not just for the heart-stopping passes and edge-of-your-seat field goals. We love it because game day provides us with an unparalleled opportunity to introduce millions and millions of fans to the modern way we do business.

This year, we wanted to approach the Super Bowl in the same way we approach auto and home insurance — in a smart, efficient way that passes the savings on to our customers. So, we’re leveraging the biggest advertising platform of the year, along with one of the biggest social platforms in the world, to pass on more than $1,000,000 in our Pass It On Sweepstakes! And true to our innovative nature, this game-day appearance will be unlike anything we’ve done before.

The Pass It On Sweepstakes

On Sunday, approximately 10 minutes before kickoff, we’ll get things rolling by introducing the Pass It On Sweepstakes.

Then, during every commercial break throughout the big game, we’ll post #EsuranceSweepstakes Tweets. Fans can pass them on with a Retweet to be entered for a chance to win. Each quarter, several lucky winners will be selected to win $50,000 each.

And here’s the really cool part: using smart technology and real-time marketing, we’ll award some prizes LIVE during the game. It’s a very modern (and very exciting) way of passing on money to our winners — something that, to our knowledge, has never been done before!

As an added bonus for us, each Tweet will be snackable content, helping tell the story of who we are and how we use technology and modern-world thinking to help make insurance quicker, simpler, and more efficient.

A modern-world approach to insurance

But, of course, money’s not the only thing we can help our customers save. Our smart technology can also help save time and hassle.

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For example, our Coverage Counselor® can help anyone shopping for car insurance find the coverage that’s right for them. It’s an easy-to-use online tool that saves time when it comes to getting a car insurance quote online.

And photo claims, which is available on Esurance Mobile, lets customers snap photos of the damage on their smartphones to get their claims settled quickly — a modern-world convenience that removes some of the hassle from the claim experience.

And as a multi-line provider, Esurance can help save on auto and home insurance when customers bundle both policies together. Plus, there’s the convenience of managing both policies in one place. How’s that for efficient?

It’s all part of our strategy to make insurance more efficient and help save customers time, headache, and money (of course) in the process. Because that’s what being insurance for the modern world® is really all about.

Related links

The Pass It On Sweepstakes: Denver Wasn’t the Only Super Bowl Winner this Year

NO PURCHASE NECESSARY. Begins 2/4/16 at 12:00:00 a.m. PT. Ends 2/8/16 at 11:59:59 p.m. PT. Must be a resident of contiguous 48 U.S. or D.C., 18 or older. Subject to Official Rules available at esurance.com/passitonrules. See Rules for complete details, eligibility, restrictions, prize information, ARVs, odds, and how to participate without purchase. Void in AK, HI, PR and where prohibited. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111. All potential winners must monitor Twitter and respond promptly to Sponsor Direct Message or forfeit prize.

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about Alan

Alan has over 25 years of experience in advertising, marketing, and customer engagement. Before joining Esurance in 2014, Alan was with Wells Fargo, where he spent 10 years in several executive marketing roles, including leading digital marketing and marketing integration. His career also includes leading e-Business at Blue Shield of California and marketing positions with ConAgra, Kraft, and General Foods.