It’s been an exciting week for us as we debut a new national ad campaign and get ready for what’s sure to be another exciting year in the world of car insurance. Our latest TV commercials first aired December 24 on CBS, but in case you missed them, you can watch them here on our blog.
We posted the commercial about savings on Tuesday, and today we’re excited to present the spot about trust. So take a look and let us know what you think.
P.S. Did you recognize the voice in the new Esurance commercial yet? (Hint: he rose to fame for his role at Dunder Mifflin.)
Here’s the transcript (for all you readers)
What makes you trust a company? Wait — scratch that — what makes you trust a car insurance company? A talking animal? A talking celebrity. A talking celebrity animal? How fancy their commercials are, maybe? Or how many there are. Well what about when a company’s customers do the talking? Esurance customers are saying stuff like “awesome” and “rockin’.” And they aren’t even paid to. Fancy that.
Related links
Esurance Customer Comments
Esurance Savings commercial
Watch the Dollar Karma commercial
Watch the Allstate Relationship commercial
Watch the What If commercial
Song in new Esurance commercials
Our CMO discusses the new campaign
