Esurance Super Bowl Commercial: $1.5 Million Twitter Giveaway

If you saw the Esurance Super Bowl commercial, then you know … we’re giving away 1.5 million dollars!

Update (2/6/2014): See who won the giveaway!

Esurance is giving away 1.5 million dollars. Yes, million. Yes, dollars.

Esurance $1.5 million giveaway

Why are we giving away $1.5 million? Well, because that’s just how we roll. Literally. When we save money, we like to roll those savings on down to our customers.

Let me explain. Here at Esurance, our business model revolves, in part, around operating as efficiently as possible in order to save you both time and money on car insurance.

But to do this with any success, we constantly have to be on the lookout for better and smarter ways to do things. Like our online customer experience that saves thousands of dollars in paper and shipping costs monthly. Or the cutting-edge tools and technology that enable us to streamline everything from getting a quote to filing a claim.

You might say we have efficiency in our digital DNA.

The Esurance Super Bowl commercial

So when it comes to advertising at one of the biggest media events of the year, it stands to reason that we’d want to be as smart as possible about that too. That’s why we opted to buy the slot immediately following the game. By doing so, we saved 30 percent, which added up to a whopping $1.5 million.

That’s a lot of money! But then we thought, instead of just absorbing the savings, why not use it to try to spread the word about how uber-efficient we are? By giving away $1.5 million, we hope to show the world (or at least 100 million or so who tuned into the Super Bowl) that Esurance is indeed crazy efficient.

Enter the $1.5 million sweepstakes

So now that you know, just Tweet #EsuranceSave30 for your chance to walk away with our 1.5-million-dollar savings!*  We’re making the sweepstakes exclusive to Twitter, because it’s easy, it’s modern, and it’s completely free to sign up (if you’re not already well-versed in the joys of 140 characters). Check out our $1.5 Million Sweeps FAQs for more info.

Welcome to the faster, smarter, and just plain better modern world.

Stuff our legal team makes us say

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins 1 p.m. PT 2/2/14. Ends 1 a.m. PT 2/4/14. Open to legal residents of any 1 of the 48 contiguous US or DC who are at least 18 & age of majority. Twitter access is required, must tweet #EsuranceSave30. Void where prohibited. SUBJECT TO OFFICIAL RULES. Odds of winning depend on the number of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111.

35 Responses to “Esurance Super Bowl Commercial: $1.5 Million Twitter Giveaway”

  1. Tanner Eavenson
    Tanner Eavenson
    February 2, 2014 #

    Heidi I would love the prize. #EsuranceSave30 for your chance to win. Seems like no one has commented but me!

    • Ellen Hall
      Ellen Hall
      February 3, 2014 #

      Hi Tanner,
      Glad you're excited about the sweeps! Commenting here on the blog does not count as an entry, however. To enter, log into your Twitter account and Tweet #EsuranceSave30. (If you don't have a Twitter account, signing up is free.) Good luck!

      • AnOldBum (@AnOldBum)
        AnOldBum (@AnOldBum)
        February 4, 2014 #

        Awesome glad to see that there is a company who actually gives back to its customers much respect

  2. Emani Nightfeather
    Emani Nightfeather
    February 3, 2014 #


    • Ellen Hall
      Ellen Hall
      February 3, 2014 #

      Hi Emani,
      Thanks for your interest in the sweeps! To enter, please post your tweet on Twitter. Check out our FAQs for more information.

  3. Ginny
    February 3, 2014 #

    Please post a link where we can see the Official Rules. The FAQ doesn't cover it. Thanks!

    • Ellen Hall
      Ellen Hall
      February 3, 2014 #


  4. imadushbag
    February 4, 2014 #

    who won?

  5. Leaphart3
    February 4, 2014 #

    I'm going to need your insurance coverage for the monster truck and tank I buy when I win!

  6. John J.
    John J.
    February 4, 2014 #

    1 a.m. PT 2/4/14 was 12 hours ago. Who won?

  7. Mary
    February 4, 2014 #

    did they retweet the winner?

    • Jennifer Wood
      Jennifer Wood
      February 6, 2014 #

      Hi Mary! Jimmy Kimmel helped us give the winner quite a surprise. Check it out here:

  8. Kayla
    February 4, 2014 #

    What if you don't have TV and can't watch jimmy kimmel?

  9. Eileen
    February 4, 2014 #

    Hope I am entering correctly. No confirmation that I've entered. Good vibes to EsuranceSave30all the dream is nice.

  10. Azamat
    February 5, 2014 #

    #InfuranceSave30 Please I would like to win to Insurance please.

  11. angela
    February 5, 2014 #

    How won

  12. Uri Jackanov
    Uri Jackanov
    February 5, 2014 #

    #EsuranceSave30 – Fingers crossed! Draw my name Ellen!

  13. Debra vazquez
    Debra vazquez
    February 5, 2014 #

    I twitted to win 1.5… What would I do?

  14. I would love to be surprised to be the winner but happy for whoever wins!

  15. Nick Nichols
    Nick Nichols
    February 5, 2014 #

    #esuranceSave30 how are you notified if you win, I know it will be on Jimmy Kimmel live but isn't that pre-recorded?

  16. miriam
    February 5, 2014 #

    Heidi if i was to win, i would def get a quote, i am a frugal person so i understand saving however i can ty for the chance. # EsuranceSave30

  17. JP
    February 5, 2014 #

    From a marketer's POV, you get a 10 out of 10. Congrats on pulling a good play to build the brand and drive acquisition!

    • Jennifer Wood
      Jennifer Wood
      February 6, 2014 #

      Thanks, JP!

  18. kaleena101
    February 5, 2014 #

    Was anyone picked?

  19. Adam G
    Adam G
    February 6, 2014 #

    Who won?! Pins and needles over here! Couldn't watch Jimmy Kimmel last night. Cheers!

  20. angela
    February 6, 2014 #

    How won..

Leave a Reply

Leave your opinion here. Please be nice. Your email address will be kept private.