In case you missed them during the busy holiday weekend, we’re proud to introduce the first of our brand new Esurance TV commercials. The new spots are different from anything you’ve seen from us before, and we think that’s a good thing.

So check out the one about savings above (especially the 28 percent part). Enjoy.

Here’s the transcript (for all you readers)

If you had a dollar for every dollar car insurance companies say they’ll save you by switching, you’d have like, a ton of dollars. But how’re they saving you those dollars? A lot of companies might answer “um” or, “no comment.” Then there’s Esurance. Born online, raised by technology, majors in efficiency. So whatever they save, you save. Hassle, time, paperwork, hair-tearing-out, and yes, especially dollars.

Esurance is built to cost less. (28 percent* less on average.)

Related links

Watch the Esurance Trust commercial
Watch the Esurance Dollar Karma commercial
Watch the Allstate Relationship commercial
Watch the What If commercial
Learn about the song in new Esurance commercials
Find out what new campaign means from Esurance’s CMO

*National average annual savings based on customers who reported saving by switching to Esurance between 3/1/11 and 8/31/11. Coverages and discounts differ among, and are not available in, all states.