It’s game time!

Everyone at Esurance is very excited for the next few baseball seasons thanks to our new multi-year, exclusive partnership with Major League Baseball. “We are proud to welcome Esurance to the Major League Baseball family,” said Bob Bowman, President of Media and Business for Major League Baseball.  “As a company that has focused on innovation and technology, Esurance will be a great partner for Major League Baseball as we continue our focus on tailoring the fan experience and initiating a smarter, more modern era of baseball.”

Stepping up to the plate

Just like Esurance represents insurance for the modern world®, Major League Baseball is working to meet the needs of its fans in the modern world. Together we’re excited to help modernize the way fans experience and engage with our national pastime.

For example, the new 2015 Esurance MLB All-Star Game Ballot will utilize an all-digital format allowing baseball fans to cast their All-Star Game (#ASG) votes conveniently online or on their mobile devices, as well as have the option to add write-in votes and share their ballots across social media.

In addition, together with the MLB, we hope to bring baseball to fans in a more modern, engaging and personalized way. Stay tuned to see what else we’ve got on deck, including a once-in-a-lifetime fan experience, exclusive opportunities to participate in All-Star events, and an exciting new awards platform based on fan participation.

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Buster Posey helps Esurance hit it out of the park

To help us achieve all of this, we’ve also teamed up with 3-time World Series champion, 2-time All-Star catcher, and 2015 fan-voted Face of MLB, Buster Posey!

“I’m excited to partner with Esurance because they’re an innovative San Francisco-based company that really cares about the experience for its customers,” said Buster.

Hey, the feeling’s mutual!

Take us out to the ballgame!

Stay tuned over the coming season for a number of exciting new developments from Esurance and Major League Baseball. Until then, there’s only one thing left to say… LET’S PLAY BALL!

Find out more about Esurance’s sponsorship of Major League Baseball at esurance.com/MLB.

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about Alan

Alan has over 25 years of experience in advertising, marketing, and customer engagement. Before joining Esurance in 2014, Alan was with Wells Fargo, where he spent 10 years in several executive marketing roles, including leading digital marketing and marketing integration. His career also includes leading e-Business at Blue Shield of California and marketing positions with ConAgra, Kraft, and General Foods.