This week, the Esurance offices buzzed with excitement as we debuted our new ad campaign. In a significant departure from the animated adventures of Erin Esurance, our new live-action ads emphasize our “best of both worlds” approach to auto insurance — innovative technology and superior customer service.
People when you want them | Technology when you don’t™
People have expressed curiosity about the real folks at Esurance and indicated they’d like to know more about what happens behind the scenes. As a result, the new campaign focuses the camera inside the Esurance offices for the very first time. The ads provide an inside glimpse at innovative products and services, including online repair monitoring and dedicated claims representatives.
The new ads also underscore our around-the-clock customer support, because, quite frankly, a lot of people didn’t know they could talk to a real-live Esurance person 24/7.
Additionally, we’ve updated our logo, and will be refreshing our entire website with a brand new look in the months to come. The new logo was designed to be modern and approachable (just like us, of course), and the color was customized specifically for us by the folks at our creative agency, Duncan/Channon. We’re calling it Esurance Indigo — which, while slightly reminiscent of an Indie-label singer-songwriter, rolls off the tongue rather smoothly.
Simply put, Erin’s still our company mascot (on TV and in real life). With the new campaign, we’ve just changed our focus and turned the cameras around, so to speak. Be sure to keep an eye out for our pink-haired hero in our new commercials. If you watch closely, you’ll see her all over the place.
New look, same Us
While all these changes are exciting, rest assured that our business will continue to function as normal. Our customers will continue to have access to the Esurance products and services they’ve come to rely on. And getting a fast, free quote will be as easy and seamless as ever.
Our look has changed, yes, but we’re still the same great company inside.
Anyway, if you haven’t already, make sure to check out our new look and keep an eye out for the new commercials.