Esurance Commercial: Beatrice (Video)

Beatrice hasn’t quite embraced the modern world. But Esurance has.

Times have changed. And life moves a lot faster these days.

Now, you can do your banking in seconds. You don’t need a dial-up connection to get online. And 15 minutes for a car insurance quote isn’t how it works anymore.

Watch the latest Esurance commercial, “Beatrice,” to see how 7 ½ minutes could save you on car insurance.

A smarter choice for car insurance

Born online and majoring in efficiency, Esurance has the tools, technology, and know-how to help you save both time and money on car insurance.

Get your car insurance quote today to see how Esurance is making car insurance faster and easier … and helping you save in the process.

Welcome to the faster, smarter, and just plain better modern world.

Love the new Esurance commercial? Read the transcript.

Beatrice: Instead of mailing everyone my vacation photos, I’m saving a ton of time by posting them to my wall.

Friend 1: Oh, I like that one.

Beatrice: It’s so quick! It’s just like my car insurance. I saved fifteen percent in just fifteen minutes.

Friend 2: I saved more than that in half the time.

Beatrice: I unfriend you.

Friend 2: That’s not how it works. That’s not how any of this works.

Fifteen minutes for a quote isn’t how it works anymore. With Esurance, 7½ minutes could save you on car insurance. Welcome to the modern world.

Related links

Watch the “Larry” commercial.

Watch all the Esurance commercials.

50 Responses to “Esurance Commercial: Beatrice (Video)”

  1. sdnsmith7
    February 27, 2014 #

    This commercial is my favorite ever! I love ole folks and these gals are just precious! Whoever put this together did a great job! I laugh every time I see it. It never gets old. I am not "allowed" to have a Facebook so guess this is the life I will have to resort to… Sigh :( . I see this lady as me when I'm elderly. But at least esurance has helped me smile on my way to insanity.

    • Rich Kraby
      March 1, 2014 #

      Beatrice used to work at the Boston Conservatory and was my vocal teach for a bunch of years. I believe that is her. Can someone tell me if her last name is Dobelle. I haven't seem her in 20 years. I miss her and want to say hi to her and thank her for teaching me classical vocals.

      • Ellen Hall
        March 3, 2014 #

        Hi Rich,
        We'd love to help you connect with your teacher, but for privacy reasons, we aren't allowed to divulge the names of the actors in our commercials.

      • michael joachim
        May 21, 2014 #

        why cant you name the actresses in the commercial? I would assume that they want the recognition and get more work..very odd. my girlfriend and I have a bet that she is Claudette Sutherland who has been in a lot of tv, including a golden girls that we saw last night. help us out here Ellen

      • Ellen Hall
        May 21, 2014 #

        Hi Michael,
        The actress' daughter wrote a Q&A blog post about her which tells you her name and more. Check it out!
        http://www.chipchick.com/2014/05/mothers-day-interview-esurances-beatrice-mom-real-life.html

      • Kelly Spence
        June 16, 2014 #

        @ michael joachim: The name of the actress is Jeri Smith. I don’t know what the big privacy issue is. This is public knowledge. weird.

  2. ann ledesma
    March 3, 2014 #

    insulting, so monumentally insulting. and i'm old so dont lambaste me.

    • Ellen Hall
      March 10, 2014 #

      Hi Ann,
      We’re sorry you felt the commercial was insulting; we certainly didn’t intend it that way.

      The idea of the campaign is to demonstrate how quickly things change in the modern world and position Esurance as a smarter and more efficient choice for car insurance.

      While it’s true that Beatrice is a bit behind the times, we attempted to balance her with a similarly-aged (but more up-to-date) friend who counters “That’s not how any of this works anymore.”

      The intent is to show that it can be difficult to keep pace with technology these days (no matter your age), but that Esurance can help you do just that.

      In future commercials, you’ll see a broad range of ages represented. Our goal at Esurance is to continue making car insurance simpler and to welcome everyone to the faster, smarter, and just plain better modern world.

      Thank you again for your feedback. We hope as the campaign unfolds, you’ll enjoy watching people of all kinds try to keep up with modern times.

      • ann ledesma
        March 13, 2014 #

        Ellen – thank you for responding to my response. her friends are mired in the 1940s (appearance-wise) as well. do something for me – google up "old athletes." i think it would be an eye-opener for you. trust me, there are thousands of us out here who strive to maintain fitness and health, and love the clothing of today. i'm probably older than beatrice and i rock low-rise jeans and a mohawk, hit the gym every other day, rollerblade and snowshoe. not braggin', i am not the only one. search the finish line at the next marathon for future models.

      • annavictorious
        March 24, 2014 #

        Great…you didn't intend to insult people, but you did.
        Maybe your next commercial should feature advertising types brainstorming on "how to keep up with modern times" by deciding not to resort to the "stupid old people" meme.

      • Mike Browne
        May 25, 2014 #

        I find Beatrice repulsive to view and annoying to hear.

    • David
      July 5, 2014 #

      I agree, and as an IT pro at age 61 I find it VERY insulting!!!

  3. Dr K
    March 11, 2014 #

    As a Marketing/Advertising Prof and consultant, I must say this is simply brilliant and hysterical…bravo!!

    • Walter Moriarty Jr
      June 4, 2014 #

      This is one of the GREATEST commercials ever. Ranks with Time to Make the Donuts & Take Human Bites! Everyone critical of this is A – WAY too politically correct (and I'm a life-long Liberal), B – Has far too much time on their hands, C – Has no sense of humor, a defining quality of sentient beings and that includes house cats….

  4. Sam McCarty
    March 12, 2014 #

    I must admit that I stop whatever I'm doing to watch this – even going so far as to grab the remote so no one can channel surf. Each time, I pick up something I missed from before. Who would have thought that the "old folks" could sustain such pacing of dialogue, and yet, that is EXACTLY how it goes sometimes with some hilarious results. Beatrice reminds me of my spouse's grandmother – feisty, always keeping up with the times in her own way. Kudos to the creative forces behind this spot!

    • Olivia
      March 21, 2014 #

      i stop and watch whenever that commercial is on. When that first friends say, “That’s not how any of this works anymore.” I just love it. She is such a natural, and love her expression when she looks at friend 2. She is priceless.

  5. mimib
    March 13, 2014 #

    I know everyone found their way here because they are in love with (or maybe offended by) Beatrice, but I gotta say that "Friend 2" is what makes the commercial for me. I love her! I believe she represents all the millions of seniors who understand, and are fully engaged with, modern technology and communication methods. There are certainly plenty of "Beatrices" out there, but there are many more "Friend 2s" out there and I applaud you for recognizing that she exists.

    • Peg
      March 30, 2014 #

      I agree… Friend two is what made it for me. I'm assuming the age of the women were 70 – 80 years old, although I'm in my late 50's I actually said to myself… That will be me one day, explaining tech to a friend. Really made me laugh ! To those older women who take offense – Advertising uses seniors to make a point, but also because viewer find them funny. As a senior you could just say " laugh now, but with luck you'll live long enough to be that age and the joke will be on you."
      Other wonderful senior commercials … Where's the Beef? I've fallen and can't get up!

      • ann ledesma
        March 31, 2014 #

        thanks a lot Peg. I'm an in-home animal caregiver, 79 yrs old, and Ii wonder how funny i was when I was working Hurricane Sandy to get a diabetic cat its shot. i stayed over at the client's home to be sure the cat would get its insulin in the morning and when I awoke a tree branch had fallen on my car and taken out the rear end. hee hee hee. but the cat got its shot. i wonder how funny i was this winter when i worked storm after storm after storm to get to my client's homes and pets. i wonder how funny I am in my gym classes wearing the same size i wore in high school. oh and i also wonder how funny i am when i fall while skating, roll to my knees, push down and get up. i hope i've given you a nice laugh.

  6. ann ledesma
    March 14, 2014 #

    Google up Yo, Is This Ageist? | Beatrice Commercial

  7. ruth ray
    March 18, 2014 #

    both my daughters and I love the Beatrice commercial.i could watch it over and over,and laugh everytime ,what a great commercial thank you so much for brightening up our day.

  8. Chris Sweet
    March 21, 2014 #

    I am dying to know Friend #2, her voice is so familiar, I've go to find out where I've heard it before!!

  9. Susan Wikoff
    March 22, 2014 #

    I LOVE BEATRICE, AS WELL! I'm a "senior," as well and not as savvy as my kids, but have to be able to laugh a little, at myself and my peers. "We" have the experience and maturity (I hope!!!) I also love to watch us dance to the oldies! We are hilarious! Would like to know more about Beatrice, like we got to know Clara Peller!

    • ann ledesma
      March 26, 2014 #

      i didnt realize i was hilarious. i thought i was fit and productive. dancing to the newies is nice too, there are several of my contemporaries in my Zumba class. come join us in the Millennium, it's a really great era.

  10. Cam Stanlick
    March 24, 2014 #

    I find the commercial insulting – my mother is 86, has wi-fi, a smart phone (which she syncs with her car), blogs and is a published writer. Wonder why using younger people would not work? Elders have the wisdom, sad to see a commercial which sends the message that they are somehow slow and not with it and in someway should be discarded.

  11. Ashton Applewhite
    March 25, 2014 #

    The Beatrice Esurance ads use and promote the ageist (and sexist) stereotype that older people, women in particular, can’t master technology. Mathematician Rachel Levy go so tired of hearing people say stuff like “That’s so easy my grandma could get it” that she set up a blog called Grandma Got Stem (STEM = Science Technology Engineering & Math). It’s packed with moving stories of women at work across the 20th century in fields ranging from aeronautics to paleontology. They’re outnumbered by “Beatrices” because this society markets devices designed for nimble fingers and sharp eyes and thinks it’s acceptable to leave older people out of the future. The fact that we find the ad funny shows how deeply we’ve internalized those reprehensible values.

    check out my blog, Yo, Is This Ageist: http://yoisthisageist.com/

  12. tinar
    March 28, 2014 #

    Does anyone know who the actress is who plays Friend #2? she looks so familiar, but I just can't place who she is. TIA

    • Ellen Hall
      April 2, 2014 #

      Hi Tia,
      Unfortunately, we aren't allowed to reveal the names of the actresses. But I hope you enjoyed the commercial!

  13. Keith Brockmeyer
    April 16, 2014 #

    May I present, Ann Ledesma! http://impowerage.com/not-too-late/active/defying-age-norms-ann-ledesma YOU ROCK, ANN!!

    • ann ledesma
      April 17, 2014 #

      thanks Keith, so do you!

  14. Hillbilly
    April 18, 2014 #

    The commercial is Halarious some of you people need to lighten up
    Seriously

  15. Allison Boyce
    April 23, 2014 #

    I love, love this commercial! I usually ignore most ads, but this one caught my attention and makes me laugh EVERY time! The actresses are PERFECT! The "Wall" . . . classic!

  16. deborah
    May 2, 2014 #

    this commercial is disgusting- it is ageist and make older people look dumb- very degrading in every way.

  17. Greg Ferguson
    May 7, 2014 #

    Shame on all connected to this! Be real. You know this is blatant ageism. You could have taken a route that didn't have to offend a whole age group! What about honoring our elders instead of making them look stupid, archaic and useless! It's clearly psychology directed at the 18 to 35 market, capitalising on their conscious and subconscious fear of growing old or anything that is considered old or behind in the times. One day hopefully your kids will show you better, but karma tends to be vengeful, and no one escapes it or the wrath of time!! " Tempus Fugit" for all! and does so equally and absolutely!

  18. jeff n
    May 13, 2014 #

    This is funny.People that are offended need to get a life and loosen up, and or stop watching t.v.

    • Rosa
      June 1, 2014 #

      jeff n, I soooo agree. I love this commercial. Its awesome!! Its cute because nit everyone, young or old is computer savy!! Love it!!

  19. cat
    May 21, 2014 #

    I'm sad that people feel the urge to be offended by this ad. I think it's a sweet commercial. To allege ageism is absurd. Worrying constantly about the various "isms" has become a destructive compulsion in our society.

  20. Marlene Landry
    May 24, 2014 #

    Bravo! What a wonderfully subtle, but funny approach to snag attention for the product. I would only caution, as more commercials are created, that you don't get caught with the same dilemma as the E-Trade people who ended their "Baby" commercials. From what I've read, they were worried that they were so funny, people were not taking the actual product seriously.

    I have actually caught myself, when viewing a clever commercial, wondering at the end what the commercial was marketing. Of course, then I cannot wait to see it again so I get the whole picture. Something else must have been going on at E-Trade. Congratulations! Keep them coming.

  21. Rhonda Roddy
    May 25, 2014 #

    Just like racism or gender bias, many of us don't recognize these "isms" until they are directly aimed at us. I turn 66 tomorrow. I entered the workforce long before PCs, tablets, cell phones, lap tops, apps, ad infinitum. I even had Allstate Insurance way back when! Still do – although with the Beatrice commercials, I'm rethinking that, wondering if Allstate really needs my premiums. BTW, even with all of the technology at hand, they overcharged me last year on my mortgage insurance and finally sent me a refund recently. The Beatrice commercials ASSUME that older people "didn't get the memo" as your ad copy states. Two out of three of the ladies in those commercials clearly do not understand the technology, e.g. Facebook. It's those assumptions that create stereotypes, folks, which ultimately develop into the "isms" we don't like. I'm still working. I'm using technology every day in multiple forms. I supervise a team of young people who have never worked a day without all of the many gadgets available now. I think we should CELEBRATE Beatrice for staying in the game, whether or not she gets it perfectly all the time. Instead, we make her look foolish — too old to "get the memo." That's why object to this commercial. Just think how cool Allstate COULD HAVE made Beatrice! Then maybe you too "got the memo."

    • ann ledesma
      May 30, 2014 #

      right on, rhonda. good for you for staying in the workforce too.

      • Frederica Janes
        June 4, 2014 #

        What a great point. Commercials are an opportunity like no other to communicate something to the world — and this is what Allstate did with that opportunity. Make fun of old people to get a laugh.

  22. Rosa
    June 1, 2014 #

    I love this commercial. Its my favorite. Its cute and soo funny.

  23. Frederica Janes
    June 4, 2014 #

    This commercial is flat-out ageist. It plays to a stereotype that older people are slow and technologically inept, both inaccurate and damaging to this demographic. These stereotypes are at the core of long-term unemployment among those 50 and older. They exist despite the fact that Beatrice's generation invented computers and many 5o and older have been using them far longer than people in their teens, 20s or 30s. The fact that the ads are light and comedic doesn't mean they're not ageist. The fact that einsurance "didn't intend" to be ageist doesn't make it not ageist. The fact that you like it or think it doesn't mean it's not ageist. It means ageism in America is so reflexive and unconscious that we're not conscious of how ageist we are, and we're so stuck in it that we'll dig in and defend it. This is exactly where racism was in the 1950s. It's so bad that older people laugh at and disparage themselves They should be enraged. They should speak out. You should speak out, because one day you'll bein their shoes. I will do everything in my power to have this ad removed from the air, and so should you. And I will never buy an esurance or Allstate apologize until they remove the ad and apologize.

    • ann ledesma
      June 12, 2014 #

      Bravo to you, Frederica. I too see constant similarities between ageism and racism. And i also find it shameful. that older people laugh at themselves and ads like these and tolerate words like "adorable," "cute" and "hilarious." I see my generation as an oppressed group complicit in its own oppression. I too have done everything I can to come against this commercial, and though I still have Allstate as my insurer, I have let my agents know how insulted i feel and that only my long-term good relationship with them keeps me on board.

  24. Chris Foy
    June 17, 2014 #

    Friend # 1 looks very familiar to me, I know you won't say names, so therefor I un-friend you. Lol

  25. Charles
    June 28, 2014 #

    Beatrice is so endearing, much like your very own grandmother. How can you not like the commercial? It's funny, yet lighthearted. I don't feel like it's insulting, not in the least. There are some senior folks that aren't "Tech savvy".It just points the fact out. It's not an insult directed at these senior individuals. Just because they don't understand doesn't make them any less intelligent. I'm sure there are things that each of us don't understand. But, do you feel stupid because of this lack of knowledge. Of course not, it just means you should learn more about it. Much like this commercial, Beatrice should educate herself on this knowledge. Just because she's a senior doesn't mean she has to give up learning new things. I'm sure more senior individuals feel the same way. You're never too old to learn.

  26. Greg
    July 9, 2014 #

    Just saw the Milton/selfie ad for the first time. It's the best one of all the great ads. I'd love to know who is the actress. She's really terrific. Great facial expressions and voice control. Great job.

  27. Ella
    July 19, 2014 #

    If all the company can say in their entire commercial is that they give you a quote quicker than Geiko does and pair that with making fun of anyone less than tech savvy….. why would I want to by buying insurance from these people? These and the current direct TV line are just awful, never giving this company any business.

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