Edmunds.com Shapes the Future of Automotive Safety

On May 24, Edmunds.com will host a one-day conference on the future of automotive safety. Here are some preliminary highlights.

Traffic cones

On May 24, Edmunds.com will host a one-day conference in Washington, D.C., to foster discussion and generate a valuable exchange of ideas that will shape the future of automotive safety. Here are some preliminary highlights.

New technology is “the real leap forward for safety”

NHTSA Administrator David Strickland lists some of the new car safety technologies currently under evaluation.

Cars would be safer if they were more dangerous

“I think cars would be safer if they were more dangerous because it would keep you focused. You know what I think the solution’s going to be? It’s not something that most people will like,” advises Don Norman, author of The Design of Everyday Things, Emotional Design and Living with Complexity.

Brain development science sheds light on teen driving habits

“[In the teenage brain] a combination of advanced (but not yet totally mature) reasoning and heightened sensation-seeking explains why otherwise intelligent adolescents often do things that are surprisingly foolish (like driving 100 miles an hour just to see what it feels like),” states Dr. Laurence Steinberg, the Distinguished University Professor of Psychology at Temple University and the author of You and Your Adolescent: The Essential Guide for Ages 10 to 25.

What’s more fascinating: our brains or the technology we’re adapting to?

Using video driving simulators and eye scanning technology, Bryan Reimer of MIT’s Age Lab evaluates how drivers juggle cognitive demands behind the wheel.

An expert witness speaks out

“For every case I accepted as an expert witness, I rejected 2 or 3 that had no merit whatsoever,” comments mechanical engineer and automotive expert Les Jackson.

Vehicle and roadway environments

Insurance Institute for Highway Safety President Adrian Lund calls for improvements for the driver’s environment — both in and out of the car.

To learn more about how automotive safety is gaining traction, check out
Edmunds’ Safety Conference.

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