Auto Innovation: What We Can Learn from Ford

Esurance is all about making life easier for its customers. So we thought we’d give a shout out to Ford, whose recent innovations will help drivers save time, money, and back pain.

Esurance is all about making life easier for our customers (think 24/7 service and handy tools and apps). So when we see other brands bringing savvy ideas to the forefront, we think they deserve a shout out. Recent auto innovations by Ford — who just so happens to supply our fleet of hybrid claims vehicles — prove you can indeed teach an old dog new tricks. Check out what they’ve got in store.

Kick-activated lift gate

Imagine yourself walking to your car with both hands full of recently purchased groceries. Or a cooler packed with a few of your favorite pre-game delicacies. Or, for you parents, both hands full of children, finger puppets, a favorite lovey, hand sanitizer, groceries, and a sippy cup. (You get the idea.)

How do you open the trunk? You use your other appendages, of course! The 2013 Ford Escape will feature technology that allows you to simply kick or wave a foot beneath the rear bumper to open and close the lift gate. What’s really cool is that it’s programmed to engage only after a kicking motion and only when the car’s key is within range (like in your pocket or purse). It’s like having built-in security from burglars and small critters alike.

Lighter, more comfortable seats

The 2013 Ford Escape will also feature lighter, more comfortable seats — which actually have several benefits. The seats lighten the car’s overall weight (which increases fuel economy), increase interior space, and offer better back support than ever before. To achieve the optimal shape, Ford ran thousands of tests and found a design that properly positions the driver — no matter their size — in front of the steering wheel, instrument panel, and air bags.

Auto Start-Stop system

In other save-on-gas news, the Ford Fusion will be the first non-hybrid midsized sedan to feature Auto Start-Stop technology. In laymen’s terms, when the Fusion comes to a stop, the engine automatically switches off, so no gas is consumed and no exhaust is emitted. As soon as the driver releases the brake pedal, the engine re-starts and is ready to go. Auto Start-Stop improves fuel efficiency by about 3.5 percent on average, but city drivers can save up to 10 percent.

Innovation’s the name of our game

When it comes to modern, intelligent product design, we at Esurance are all ears (especially as it relates to the auto industry). As our collective lives become busier and busier, it’s crucial that we stop and appreciate industry improvements that are aimed directly at making our lives easier. With so much talk about infotainment systems these days, it’s refreshing to see Ford leading the charge to offer features aimed at saving their customers time, money, and yes … hassle too. (Sounds like someone else we know.)

Related links

See all the innovations on the new Ford Fusion
Esurance is designed to save customers time, money, and whiplash
Speaking of innovation, see what Audi’s got going on

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