Esurance Super Bowl Commercial: $1.5 Million Twitter Giveaway

Update (2/6/2014): See who won the giveaway!

Esurance is giving away 1.5 million dollars. Yes, million. Yes, dollars.

Esurance $1.5 million giveaway

Why are we giving away $1.5 million? Well, because that’s just how we roll. Literally. When we save money, we like to roll those savings on down to our customers.

Let me explain. Here at Esurance, our business model revolves, in part, around operating as efficiently as possible in order to save you both time and money on car insurance.

But to do this with any success, we constantly have to be on the lookout for better and smarter ways to do things. Like our online customer experience that saves thousands of dollars in paper and shipping costs monthly. Or the cutting-edge tools and technology that enable us to streamline everything from getting a quote to filing a claim.

You might say we have efficiency in our digital DNA.

The Esurance Super Bowl commercial

So when it comes to advertising at one of the biggest media events of the year, it stands to reason that we’d want to be as smart as possible about that too. That’s why we opted to buy the slot immediately following the game. By doing so, we saved 30 percent, which added up to a whopping $1.5 million.

That’s a lot of money! But then we thought, instead of just absorbing the savings, why not use it to try to spread the word about how uber-efficient we are? By giving away $1.5 million, we hope to show the world (or at least 100 million or so who tuned into the Super Bowl) that Esurance is indeed crazy efficient.

Enter the $1.5 million sweepstakes

So now that you know, just Tweet #EsuranceSave30 for your chance to walk away with our 1.5-million-dollar savings!*  We’re making the sweepstakes exclusive to Twitter, because it’s easy, it’s modern, and it’s completely free to sign up (if you’re not already well-versed in the joys of 140 characters). Check out our $1.5 Million Sweeps FAQs for more info.

Welcome to the faster, smarter, and just plain better modern world.

Stuff our legal team makes us say

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins 1 p.m. PT 2/2/14. Ends 1 a.m. PT 2/4/14. Open to legal residents of any 1 of the 48 contiguous US or DC who are at least 18 & age of majority. Twitter access is required, must tweet #EsuranceSave30. Void where prohibited. SUBJECT TO OFFICIAL RULES. Odds of winning depend on the number of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111.